Conde Nast Publications has long been a valued client of ours, and we've had the pleasure of working closely with their Cookie Magazine division over the years. This year, Cookie Magazine made it onto the Adweek 2009 Hotlist, and to mark the achievement, they decided to take a creative approach. Inspired by the USB Press Kit concept, they designed custom-shaped USB drives that stood out from the usual options. These rectangular drives featured the Cookie logo embossed on top and were available in four vibrant colors that matched the magazine’s packaging perfectly.
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The second project came from Wired Magazine, another publication recognized by Adweek. For this campaign, they opted for our Etch2 model and chose a sleek silver finish with a black logo etched on the surface. Each drive was pre-loaded with over 200MB of content featuring articles centered around the theme “The Future of Advertising 2009.†In addition, the drives were packaged in custom-printed white magnetic boxes, giving the entire experience a premium feel.
We received a quick note from the Wired team: “We got them and they look great. Thanks for all your help!â€
These projects not only showcased our ability to deliver high-quality custom USB drives but also highlighted how creative branding can elevate a product beyond its basic function. Whether it's a magazine celebrating an award or a forward-thinking publication like Wired, we're always excited to bring unique ideas to life through customized tech solutions.
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