In today's competitive market, giving away a single promotional item is no longer enough. In 2021, custom swag kits have become one of the most effective strategies to keep customers engaged and grow your brand. These kits offer a variety of items that can be tailored to specific events, audiences, and goals. When designing a kit, consider:
- The occasion: trade shows, onboarding, company events, or other special moments
- The recipients: employees, customers, or a general audience
- The goal: building loyalty, driving sales, promoting a new product, or increasing brand awareness
Promotional products are 2.5 times more effective than online ads. In fact, 80% of people own around 10 promo items, and 53% use them at least once a week. Among these, branded stainless steel travel mugs stand out as a must-have in any swag kit. They’re versatile, functional, and make a lasting impression.
Insulated mugs are perfect for any season and any lifestyle. Whether you're commuting, working, traveling, or just relaxing at home, they keep your drinks hot or cold for hours. Made from durable stainless steel, they don’t rust, stain, or leak. Plus, they’re eco-friendly—no BPA, no plastic waste. People love them because they last, and 70% of consumers value quality in their promo items.
One of the biggest advantages of including a travel mug in your swag kit is the long-term exposure it brings. On average, a mug stays with its owner for over a year, and many people keep them for years. With each use, your brand gets more visibility. Studies show that 91% of people have at least one promo item in their kitchen, and 90% remember the brand when they see it again.
Here are five compelling reasons to include an insulated mug in your next swag kit:
**1. Everyone needs a travel mug**
From coffee lovers to hydration enthusiasts, a travel mug is a daily necessity. It’s practical, reliable, and always in demand. Adding it to your kit shows you care about your customers’ daily lives.
**2. Eco-friendly and safe**
Stainless steel mugs are BPA-free and built to last, reducing waste and environmental impact. Companies that use eco-friendly swag gain a positive reputation among 42% of consumers.
**3. Long-lasting impressions and ROI**
Drinkware has an average of 1,400 impressions over its lifetime. At just under half a cent per impression, it’s one of the most cost-effective ways to promote your brand.
**4. Perfect for all ages**
Whether it’s a millennial, Gen Xer, Boomer, or Gen Zer, everyone loves a good mug. From trendy designs to classic styles, there’s something for every generation.
**5. Multiplies engagement and brand loyalty**
When customers receive a well-thought-out swag kit, they’re more likely to engage with your brand. If they don’t like one item, they might still keep another—and even give it away, spreading your brand further.
Including a branded travel mug in your kit isn’t just a marketing tactic—it’s a thoughtful gesture that builds relationships and drives long-term loyalty. So why settle for one item when you can deliver a whole experience?
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