The state of cosmetic development
At the beginning of the reform and opening up in 1982, most cosmetic production companies in China were concentrated in light industrial systems, with an output value of around 200 million yuan. With the in-depth development of reform and opening up, cosmetics companies have mushroomed and the number has rapidly increased. They have quickly expanded from the light industrial system to civil affairs, health and education systems. In 1985, the total value of cosmetics production was 1 billion yuan, which rose to 4 billion yuan in 1990. This was a three-fold increase in five years. In 1993, there were more than 2,000 cosmetic manufacturers in China, with a total cosmetics production value of 9 billion yuan; 1994 The total value of cosmetics production was 14 billion yuan, an increase of 55% over 1993. In 1995, the total value of cosmetics industry production was 19 billion yuan, an increase of 36% over 1994; the total value of cosmetics production was 22 billion yuan in 1996, which was higher than in 1995. 16%; Cosmetics sales in 1997 were 25.3 billion yuan, an increase of 15% over 1996; Cosmetics sales in 1998 were 27.5 billion, an increase of 8.7% over 1997; Sales reached 30 billion in 1999 Yuan, an increase of 9% over 1998, realized profits and taxes of about 11.5 billion yuan, of which profit was 3.8 billion yuan; in 2000, it achieved sales of 35 billion yuan, an increase of 16.6% over 1999 sales revenue of 30 billion yuan. Profits and taxes amounted to 13 billion yuan, an increase of 3.1% compared with 1999; 2001 maintained a high growth rate, completed sales of 400 billion yuan, an increase of 14.3% year-on-year, 35 billion yuan in 2000, profits and taxes Completion of 15 billion yuan, an increase of 15.38% year-on-year to 13 billion yuan in 2000; sales achieved in 2002 Revenue of 46 billion yuan, an increase of 15% year-on-year in 2001; 2003 sales of 75 billion yuan (this is the number of after the integration with the beauty professional line after the factory), cosmetics, more than 25,000 varieties. After nearly one or two years of corporate mergers and acquisitions, such as in 2003 in France, L'Oreal Group in Beijing announced the acquisition of Shenzhen Lisida Daily Chemical Co., Ltd. "Little Nurse" skin care brand, on January 23, 2004 and France Coty signed an agreement , Acquired its "Yu-Sai". Foreign-funded enterprises merged and reorganized, and domestic-funded enterprises also operated: Guangdong Yingying Group acquired the Kongfengchun Cosmetics Company with a 142-year history, and a cosmetics company in Yiwu, Zhejiang Province acquired Shanghai Xiafei Cosmetics Company. After the end of 2004, there were 3,258 cosmetic manufacturing enterprises in the country, mainly located in coastal areas. There were more than 1,200 cosmetic companies in Guangdong Province, which is only located in the Pearl River Delta. It has become China's cosmetics production. The concentration of land was followed by 290 in Zhejiang Province, 270 in Jiangsu Province, and 190 in Shanghai, becoming the provinces and cities where China's cosmetics production enterprises are concentrated.
According to the latest statistics, by the end of 2004, the country’s sales revenue was approximately 85 billion yuan, an increase of 13.4% year-on-year in 2003, and a profit and tax of 400 billion yuan, an increase of 18% year-on-year in 2003, including tax revenue of approximately 33 billion yuan. The speed of development of the cosmetics industry is faster than that of the national economy, and it has maintained the momentum of rapid growth for many years. According to statistics, 326 large and medium-sized cosmetics companies in 2004 completed sales of 29.1 billion yuan, an increase of 15% year-on-year in 2003, accounting for about 34% of the country's total sales, and a profit of 2.15 billion yuan. In the cosmetics industry has been leading, annual sales income of more than 10 billion yuan of companies are: Longliqi, Avon, Amway, Hubei Silk, Procter & Gamble, Mary Kay, Shanghai Jahwa, Johnson & Johnson, Lihua, Kao, Shiseido Li Yuan, etc. The company’s sales revenue was approximately 18.8 billion yuan, accounting for 22% of the country’s total sales.
The import and export of cosmetics, according to China's customs statistics, in 2004 China's cosmetics exports to more than 70 countries (the United States, Japan, France, Italy, Spain, Africa, Eastern Europe and the Asia-Pacific region, etc.), export earnings reached 615 million US dollars, Among them, the export volume of perfumes and toilet water was US$ 12.61 million, lip cosmetics was US$ 66.8 million, powdered powder (whether compacted or not) was US$ 32.1 million, and cosmetic cosmetics and skincare categories were approximately US$ 230 million. Other hair care products for the 27 million US imports of cosmetics in 2004 amounted to 180 million US dollars, of which: 11.15 million US dollars for imported perfumes and toilet water, eye cosmetics with 10.2 million US dollars, other beauty products cosmetics and skin care products 9 986 Million US dollars, 10.3 million U.S. dollars for lip cosmetics, and 9.08 million dollars for other hair care products. The consumer groups in the Chinese cosmetics market are also showing obvious characteristics: brand names and high-end products are mainstream in large cities, serving white-collar workers or part of high-end income. Consumers pay attention to brand and quality; medium and low-end products are marketed to small and medium-sized cities or low-income groups, and most of them are accepted by rural consumers and have a wide range of products. Shampoo, hair care and skincare cosmetics are still the main products in the market, and beauty and other cosmetics are gradually rising.
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