Xu Yu, Director of CBD Bedding Market
[Reporter] Hello, Director! Thank you for accepting our interview. In this Dongguan Furniture Fair , what is the main product of CBD bedding ? What are the characteristics?
[Xu Yu see] We push the concept!
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[Reporter] Concept? What kind of concept?
[Xu Yu see] software concept. This year, every product in our series is very distinctive. It is a “conceptual modelâ€, including our pavilions are all conceptual. We are the concept of software. We want to create a “Chinese concept†and through the concept of sales. Ways to change the home culture and enhance people's appreciation. Because the Chinese think that a bed is square or rectangular, or that the exhibition should be displayed in the exhibition hall, the villa-style pavilion we use is a different way of pavilion; the second one, all of us The bed column and the conceptual bed break the traditional bed design. In our own words, "CBD reinvented the bed", the bed can have another way, that is, the cylindrical bed of the square column, such a bed You need to have a unique vision, unique taste to see it, to appreciate it, the Chinese furniture industry has no boundaries in design. We are doing software. The main promotion of the exhibition is definitely a soft bed. This year, we also launched a sofa.
[Reporter] We have seen that CBD bedding has spent a lot of effort in this Dongguan exhibition. Not only the indoor exhibition halls, but also the outdoor exhibition halls. What is the expected return of your company in this exhibition? Or what kind of customer satisfaction do you want to achieve? What kind of product image and company image do you want to display?
[Xu Yu see] Maybe we don't have any expected benefits, or actual gains. There is a pavilion in our pavilion. Our outdoor pavilion is a way to change this furniture exhibition and break through the thinking of furniture people. People have become accustomed to ordinary beds, ordinary furniture, and ordinary exhibition halls. Why do the exhibitions become less and less every year? The answer is not to watch. We can change the opinions of many people through this outdoor exhibition. In terms of revenue, the CBD has already taken the lead in software homes. We are not asking for much return, but we hope that this way we can bring changes to the entire software industry. Our advertising term is called "China's bedding culture leader". We hope to change through culture. It is not to say how many stores to open and how much money to make. We don't have to worry about not making money, and we don't have to worry about no one doing it.
We just want to improve the level of ordinary people's homes. We hope that through this kind of behavior and this kind of exhibition, we can change the way people furniture. The people we really make furniture are not only furniture, we have this obligation and responsibility to slowly change the way of life of the entire Chinese. Furniture is inherently capable of changing a person's lifestyle. We hope that this kind of thing can change the way of life of Chinese people. We are desperately trying to improve our design, desperately to improve the way we exhibit, and desperately develop us. The product, that is, let others think: "Hey, design can do this."
Chinese people can also have their own good designs. The Chinese people's lifestyle is not necessarily the same as the previous formal rules. If you think that the bed is sleeping, then you are behind, and the bed can be used to appreciate it. Our bed looks very seductive. He is not only a sleep tool, but more importantly an experience that allows us to experience life. We Chinese people like to relax and travel everywhere. There is a good set of furniture in your home. There is a set of furniture that looks pleasing to the eye. This is a kind of relaxation. It is a lifelong relaxation. It is a temporary relaxation when you go out for a trip. Why do people like to live in a five-star hotel? Because you live in very comfortable, a good environment can make us feel happy. You buy a good bed and dress your home very beautifully. Just like you live in a five-star home every day, you have a good mood every day. This is enjoyment. Therefore, we do not necessarily say how much money to make furniture, because we are at the forefront of Chinese software furniture. Making money and opening a store is not the most important for us. What we want to show is a culture of our CBD.
[Reporter] There are about a thousand enterprises in Dongguan exhibition. Each exhibition hall in the exhibition hall has its own characteristics. What do you think is the main competition of the exhibition? Where is the core competitiveness of your company?
[Xu Yu see] Our core competitiveness lies in our design and the quality of our products, as well as the most complete marketing team we have been in the software industry. First of all, we are leading in the design of software furniture; the second one in terms of the quality of the products, no one can compete with us; in the marketing strategy, we built a direct sales team of 200 people, directly to the market to help The customer has started business this year, and we have to let the guests do the store outside the store. This is not blowing, we have recruited 200 people, and we have training instructors in each store to guide the shopping guides of each store to help them with professional knowledge and skills training. So we are a system. At present, there is no system in China or in furniture that has such a perfect system. We have business department, marketing department, social department, engineering department, training department, market direct sales department, etc. Add up to 200,300 people, no company in the soft furniture is comparable to us.
[Reporter] Thank you for accepting our interview and wishing the development of CBD bedding business is booming!
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