Reading bamboo slips from ancient times to reading by modern people is an evolutionary process of human beings. After about 10,000 years of evolutionary process, people’s eyes and the size, distance, texture, contrast and brightness of the book are described. To achieve the best degree, it takes a long time to reshape a reading habit and it cannot be solved in the short term.
The current e-Book reading is mainly based on the PC platform. A survey of American magazines in early 2000 showed that CP currently accounts for 72% of e-Book reading tools, while other PDA handheld readers, such as Every Book, Palm, Rocket book, and Soft book account for only 28%. But the magazine also pointed out that with the PDA handheld reader's increased resolution, lower prices, increased reading screens, and because of its unique portable features, it will become the tool of choice for e-Book readers.
Domestic e-Book Sites
At present, the mainland Internet e-Book service is mainly based on online bookstores. The number of bookstores is numerous. Sina's search engine (http://) collects 112 online bookstores of different natures, while China Navigation (http:/) includes There are also 20 boutique bookstores. However, the types of service content specifically provided by the library are relatively single, mainly for the following three types.
1. Online bookstore type. This type of site is represented by Dangdang (http://) in online bookstores, Shuqie Online Bookstore (http://), and Scholars Home (http://). This type of e-Book site focuses on B2C business.
The online bookstore is a form between e-Book and regular books. Its use of network platforms to collect and sort out book information, and offline distribution company express delivery services, has become the main content of the current e-commerce; marketing tools are the sale of paper media books. The book capacity of online bookstores is comparable to the number of books in ordinary bookstores. The number of Dangdang books reaches 200,000, and the number of books kept in Yiban is known as million. However, as far as Amazon's serious losses are concerned, there are still certain problems in the online bookstore business model.
2. Free service type. The most distinctive sites in this category are White Deer Academy (http://), China Adolescent Century Book Network (http://), and Yifan Public Welfare Library (http://). This type of site provides free downloads of copyright-free books.
This is the main form of the current e-Book site in mainland China. However, most sites are personal sites. There are also some ICPs involved. The books provided by these sites do not basically have copyright, but they can provide readers with the latest books and the number of books. It is unusually large. At the same time, books are basically free and therefore do not touch copyright laws.
3. Special type. This class will involve several more special book sites.
(1) More than Mi Huang Xin Book House (http://goldnets.myrice.com/).
Due to the limitations of commercial sites, Doraimi did not provide book downloads and did not conduct online book sales. Turning to the use of a large number of e-Book resources on the Internet to provide book reviews and download links, this not only avoids violations of relevant laws, but also wins the recognition of users. At the same time, due to the lack of their own books, the gold book room is actually just an empty shelf.
(2) e-book space-time (http://).
The site is interposed between personal sites and commercial sites, and focuses on the deep processing of books: Book production is called an executable file for users to download. In the previous period, he had planned to make a CD-ROM and sold it to users, who later gave up due to copyright issues. The current service method is free download. At the same time, in order to avoid copyright issues, the site allows NetDragon to upload its own e-Book, which only provides the platform.
Processing existing books. However, from their current situation, it can be seen that free downloading is still the current form of business.
(3) Boku (http://).
Providing online reading of books based on JAVA pages not only satisfies the reading needs of ordinary readers, but also protects branding rights as much as possible. At the same time, the first charge for the download of books was the cost of downloading 20-30% of paper media books. However, for the moment, the number of books collected by Boku is very small, and there are six categories of 1400 books that can be read for free. However, the forms of downloadable fees are not yet accepted by the majority of Internet users.
Foreign e-Book business model
The three business models prevailing in e-Book abroad:
First, the Internet company solicits agency rights for various agents and writers, and produces, publishes, and sells electronic books. Then the copyright is sold to the publisher, and the internet company deducts it from the publisher and shares it with the author.
Second, POD form, this form is described in detail below. In the United States, this approach is mainly to solve the issue of out-of-print books and short-run books.
Third, microsoft provides e-book downloads for Pocket Pc at BN.com (http://ebooks.barnesandnoble.com/). It is lit format, free download, book content for European and American classic literature, no copyright restrictions.
There are two specific business models:
1.http://,com
This is a service provider based on self-developed software Mobipocker Reader, e-Book and e-News. Mobipocker Reader is firstly an e-book application software. After installed on a PDA, it can read e-books in a regular format. At the same time, the software will also install the MobiPocket Web Companion on a PC. Through this software, users can subscribe to the company’s relevant information. News, synchronized to the PDA vendor for offline browsing.
The company’s profitable method is the sale of e-books, and the price of an electronic book is 50% of regular books.
2.http://
At the end of last year, Yamason Corporation launched its e-book business. Before that, its number of paper-based books was about 300,000 copies. At present, the number of e-books in the company is less than 800, mainly in literature. The book supports the Microsoft Reader format.
The price of e-books provided by Amazon is about 40% of paper media books.
POD trend
POD, Print-on-demand, is an on-demand printing strategy for readers. This idea has already been put into practice in Europe and the United States, and China’s People’s Space Time (http://) has also begun to proceed. The advantage of this service is that, first, the user's needs are the first to appear, and then the book is printed. Therefore, each book can be guaranteed to be sold. Second, the customization of the book is completely personalized. Can fully meet the needs of users; In addition, because there are no middlemen and other links, the cost of the book will be lower, and the price paid by the user will be very low.
The concept put forward by People’s Time and Space is: “The writer finished writing at home, emailed to the editors of the publishing house, edited and edited, and then emailed to the People’s Spacetime Network Publishing Platform. People’s time and space hit a key, and the book began on the remote network printing machine. Printed: Guangzhou needs 1,000 volumes, 1,000 volumes are printed, Shanghai needs 5000 volumes, and 5,000 volumes are printed.†The cost of publications published in this way is slightly higher than traditional printing, but the quality of books is higher than that of traditional books. At the same time, this on-demand off-site printing service has important market value for old books and technology books.
It should be noted that the introduction of POD requires certain conditions, such as the maturity of the e-commerce environment, the quantification of user needs, etc., which is temporarily unavailable on the mainland Internet. However, we should see that one part of the POD strategy - reflecting the needs of users directly to publishers, establishing a radial relationship for users and publishers can be the current buying point.
From the "St.
Zhi Sheng Dong Fang Qi is a novel that was launched in early 2000. We need to focus on the publication of this book before the launch of its paper media book. In the half month, there were nearly 8,000 people from more than 20 countries. The number of visitors, of which China's visitors accounted for 25%; US visitors nearly 50%; Canada accounted for 4.28%, Singapore accounted for 4.59%; after the official publication, the book was reprinted four times in two months, the total amount of printing It has reached 180,000 volumes. The Gateway Company in Silicon Valley in the United States purchased the various copyrights of the novel globally with a five-figure US dollar contract and favorable royalty conditions. This shows that the netizens who are recognized as good works will be recognized by more readers after they are officially published.
Through this example, we should see that the network is characterized by fast information and wide dissemination, so that the spread of new things and the speed of information feedback are significantly increased. The advertising effect that the network can provide is no substitute for any kind of print media. However, online advertising is still in the form of print ads and lacks the depth of content, and online advertising of books can make up for the shortcomings of traditional advertising. At the same time, the use of online businesses can fully understand the needs of users and form an interactive market effect.
The current e-Book reading is mainly based on the PC platform. A survey of American magazines in early 2000 showed that CP currently accounts for 72% of e-Book reading tools, while other PDA handheld readers, such as Every Book, Palm, Rocket book, and Soft book account for only 28%. But the magazine also pointed out that with the PDA handheld reader's increased resolution, lower prices, increased reading screens, and because of its unique portable features, it will become the tool of choice for e-Book readers.
Domestic e-Book Sites
At present, the mainland Internet e-Book service is mainly based on online bookstores. The number of bookstores is numerous. Sina's search engine (http://) collects 112 online bookstores of different natures, while China Navigation (http:/) includes There are also 20 boutique bookstores. However, the types of service content specifically provided by the library are relatively single, mainly for the following three types.
1. Online bookstore type. This type of site is represented by Dangdang (http://) in online bookstores, Shuqie Online Bookstore (http://), and Scholars Home (http://). This type of e-Book site focuses on B2C business.
The online bookstore is a form between e-Book and regular books. Its use of network platforms to collect and sort out book information, and offline distribution company express delivery services, has become the main content of the current e-commerce; marketing tools are the sale of paper media books. The book capacity of online bookstores is comparable to the number of books in ordinary bookstores. The number of Dangdang books reaches 200,000, and the number of books kept in Yiban is known as million. However, as far as Amazon's serious losses are concerned, there are still certain problems in the online bookstore business model.
2. Free service type. The most distinctive sites in this category are White Deer Academy (http://), China Adolescent Century Book Network (http://), and Yifan Public Welfare Library (http://). This type of site provides free downloads of copyright-free books.
This is the main form of the current e-Book site in mainland China. However, most sites are personal sites. There are also some ICPs involved. The books provided by these sites do not basically have copyright, but they can provide readers with the latest books and the number of books. It is unusually large. At the same time, books are basically free and therefore do not touch copyright laws.
3. Special type. This class will involve several more special book sites.
(1) More than Mi Huang Xin Book House (http://goldnets.myrice.com/).
Due to the limitations of commercial sites, Doraimi did not provide book downloads and did not conduct online book sales. Turning to the use of a large number of e-Book resources on the Internet to provide book reviews and download links, this not only avoids violations of relevant laws, but also wins the recognition of users. At the same time, due to the lack of their own books, the gold book room is actually just an empty shelf.
(2) e-book space-time (http://).
The site is interposed between personal sites and commercial sites, and focuses on the deep processing of books: Book production is called an executable file for users to download. In the previous period, he had planned to make a CD-ROM and sold it to users, who later gave up due to copyright issues. The current service method is free download. At the same time, in order to avoid copyright issues, the site allows NetDragon to upload its own e-Book, which only provides the platform.
Processing existing books. However, from their current situation, it can be seen that free downloading is still the current form of business.
(3) Boku (http://).
Providing online reading of books based on JAVA pages not only satisfies the reading needs of ordinary readers, but also protects branding rights as much as possible. At the same time, the first charge for the download of books was the cost of downloading 20-30% of paper media books. However, for the moment, the number of books collected by Boku is very small, and there are six categories of 1400 books that can be read for free. However, the forms of downloadable fees are not yet accepted by the majority of Internet users.
Foreign e-Book business model
The three business models prevailing in e-Book abroad:
First, the Internet company solicits agency rights for various agents and writers, and produces, publishes, and sells electronic books. Then the copyright is sold to the publisher, and the internet company deducts it from the publisher and shares it with the author.
Second, POD form, this form is described in detail below. In the United States, this approach is mainly to solve the issue of out-of-print books and short-run books.
Third, microsoft provides e-book downloads for Pocket Pc at BN.com (http://ebooks.barnesandnoble.com/). It is lit format, free download, book content for European and American classic literature, no copyright restrictions.
There are two specific business models:
1.http://,com
This is a service provider based on self-developed software Mobipocker Reader, e-Book and e-News. Mobipocker Reader is firstly an e-book application software. After installed on a PDA, it can read e-books in a regular format. At the same time, the software will also install the MobiPocket Web Companion on a PC. Through this software, users can subscribe to the company’s relevant information. News, synchronized to the PDA vendor for offline browsing.
The company’s profitable method is the sale of e-books, and the price of an electronic book is 50% of regular books.
2.http://
At the end of last year, Yamason Corporation launched its e-book business. Before that, its number of paper-based books was about 300,000 copies. At present, the number of e-books in the company is less than 800, mainly in literature. The book supports the Microsoft Reader format.
The price of e-books provided by Amazon is about 40% of paper media books.
POD trend
POD, Print-on-demand, is an on-demand printing strategy for readers. This idea has already been put into practice in Europe and the United States, and China’s People’s Space Time (http://) has also begun to proceed. The advantage of this service is that, first, the user's needs are the first to appear, and then the book is printed. Therefore, each book can be guaranteed to be sold. Second, the customization of the book is completely personalized. Can fully meet the needs of users; In addition, because there are no middlemen and other links, the cost of the book will be lower, and the price paid by the user will be very low.
The concept put forward by People’s Time and Space is: “The writer finished writing at home, emailed to the editors of the publishing house, edited and edited, and then emailed to the People’s Spacetime Network Publishing Platform. People’s time and space hit a key, and the book began on the remote network printing machine. Printed: Guangzhou needs 1,000 volumes, 1,000 volumes are printed, Shanghai needs 5000 volumes, and 5,000 volumes are printed.†The cost of publications published in this way is slightly higher than traditional printing, but the quality of books is higher than that of traditional books. At the same time, this on-demand off-site printing service has important market value for old books and technology books.
It should be noted that the introduction of POD requires certain conditions, such as the maturity of the e-commerce environment, the quantification of user needs, etc., which is temporarily unavailable on the mainland Internet. However, we should see that one part of the POD strategy - reflecting the needs of users directly to publishers, establishing a radial relationship for users and publishers can be the current buying point.
From the "St.
Zhi Sheng Dong Fang Qi is a novel that was launched in early 2000. We need to focus on the publication of this book before the launch of its paper media book. In the half month, there were nearly 8,000 people from more than 20 countries. The number of visitors, of which China's visitors accounted for 25%; US visitors nearly 50%; Canada accounted for 4.28%, Singapore accounted for 4.59%; after the official publication, the book was reprinted four times in two months, the total amount of printing It has reached 180,000 volumes. The Gateway Company in Silicon Valley in the United States purchased the various copyrights of the novel globally with a five-figure US dollar contract and favorable royalty conditions. This shows that the netizens who are recognized as good works will be recognized by more readers after they are officially published.
Through this example, we should see that the network is characterized by fast information and wide dissemination, so that the spread of new things and the speed of information feedback are significantly increased. The advertising effect that the network can provide is no substitute for any kind of print media. However, online advertising is still in the form of print ads and lacks the depth of content, and online advertising of books can make up for the shortcomings of traditional advertising. At the same time, the use of online businesses can fully understand the needs of users and form an interactive market effect.
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