Electronic Publication Layout Features and Design Techniques (2)

2.2 Multiple Unity

2.2.1 Diversification

The purpose of diversification is to present topical information more prominently in the active layout and beautification of the layout. The most commonly used and the most important application means is contrast. Its variety is extremely varied and its use varies greatly. Common are:

(1) The size of the area is not matched by the size of the area. Most of the time, the difference in the importance of the content is reflected in the relative size, for example, the level is divided by the change in the title size. Sometimes people use mentally fixed things to highlight the major (small) subject matter. If a small human figure looks up at a stone, it can bring out the majestic grandeur of the stone.

(2) The most framed skeleton of line contrast lines. It has thickness, straightness, thick talk, and distinction between reality and reality. It will produce different reactions in people's visual psychology, such as thick line weights, weak lines, straight lines, soft curves, solid lines, dashed lines, and so on. The cooperation of upper angles and directions can flexibly express different topics. For example, our choice of fonts is based on the consideration of line characteristics.

(3) Color contrast The so-called "red flowers need to support the green leaves", in general, the contrast of black and white, red and green, yellow and blue will make the main body stand out. However, the contrasting colors on the same surface should not be too much, and the area cannot be evenly distributed. The layout key tone should be determined first, otherwise it will give people a confusing feeling like the color palette, and a variety of high-brightness color configurations on the screen will cause color tremor, causing visual problems. exhausted.

(4) Brightness and darkness This depends first on the brightness of the thing itself, but it can also be characterized by the use of lighting art. With the difference between the main body and the background tone, it can effectively guide the line of sight, highlight the subject, and enhance the atmosphere. At the same time, the shadow formed is not qualitative but tangible, and has a difference in size, which can play a role in the relative balance of the picture.

(5) Texture contrast texture is the feeling of the surface material properties of the object. The differences in textures are easy to produce a strong visual impact, leaving a deep impression on people, such as the rough grayish gravel on the ground a few beaded red cherries, contrary to put them on the silk tablecloth more crystal clear.

(6) Comparison of motion and statics The complete expression of a complex message or the development of a thing often requires the completion of several screens together. Flash, movement, or changing dynamic symbols are sometimes used on the same screen. Menus, toolbars, and system status descriptions are used. Other functional areas and status areas are relatively static. In general, the dynamic part should occupy a larger area, and be properly isolated from the static part by means of the side cabinet and other forms, so that the user feels the change of information brought about by the dynamic part while grasping the system due to a relatively stable control area. Have confidence.

In addition, there are a variety of techniques such as comparison of facts, comparisons of complications, contrasts of shapes, shapes, and the like. In a word, the above-mentioned purposes are achieved by utilizing the characteristics that human vision is more sensitive to changing things.

Specificity is the most contrasted development that modern vision people think. Such as radiation, glory, flow, etc., as well as things that do not conform to people’s logical image, such as distorted wheels, distorted human bodies, etc., its effects are more intense than the contrast and attract people's attention. However, due to the susceptibility to visual discomfort or logic confusion, Usually only used on promotional pages, the text should not be used more.

2.2.2 Unification

Unification is to coordinate the relationships among various elements of the layout and make it an organic whole. It will not cause mutual interference of information due to the existence of multiple comparisons, and even lead to a messy and disorderly feeling. To do this, we must grasp the main contradiction, weaken the minor contrast, and give up some of the details. The main coordination methods are:

(l) The proportion of occupied area occupied by occupancy is in accordance with the importance of the content, and the location arrangement can satisfy relatively balanced conditions, and basically conforms to the principle of “advantageous attention”. Modern psychology studies show that when the human eye looks at a picture, attention is often focused on a certain part of the site first, and this part is called an advantage note.

(2) Light and shade coordination The use of light and shadow to make the two-dimensional body have a significant three-dimensional effect is one of the advantages of the screen image over the paper medium. Correctly applying the projection principle and perspective principles to handle the light-dark relationship between objects can form richness. The tone levels describe specific time and environments, and fully express the texture features and three-dimensional effects of objects.

(3) Coordinator of space and time The ancients said: Face stays three minutes empty, and then angry is sent. The design of traditional books and magazines pays much attention to blanking and avoids the dull and depressed feeling caused by overly crowded layouts. The design on the screen should be even more so, because it is easier to see the screen and the sitting posture is more rigid. In general, if the content of the layout itself has changed a lot, a lively and varied environment has been created by different combinations of fonts, sizes, shading, and colors, and blanks can be appropriately reserved. Monotonous content requires more space to adjust reading rhythm and beautify the layout. One of the unpleasant phenomena in the current electronic layout design is to put too many icons and buttons in the blank space, and even some sports and directional things (such as the finger icons) are close to the front of the picture and text. Obvious sense of touch is very unnatural.

(4) There is no such problem in the access and coordination traditional layout design. It can refer more to the expression means of film and television works, mainly referring to the use of different screen transformation techniques according to the changes in content, such as the transformation from the original surface to a circle. The shape and rhombic frame starts a new picture, and gradually expands from small to large until it completely replaces the original face. The sense of the passage is clear, and it is often used when there is a clear distinction between time and place. If a chapter heading appears, it can be gradually radiated from the center, eventually occupies the entire screen, and then like the page flips open, it slowly expands from it to the left (chapter content). In this way, there will be echoes, which are more vivid than the sudden and sudden appearance of the title.