RADO Swiss Rado Table Wenzhou Yintai Flagship Store Reopens with the Hao Star Series 1314 "Lifetime" Limited Edition Watch Launch
(China-Wenzhou, February 12, 2015) As a pioneer in Swiss watchmaking, RADO has long been recognized for its innovative use of high-tech materials and modern design. Today, the RADO Swiss Radar Watch flagship store at Wenzhou Yintai officially reopened with a special event celebrating the release of the new HyperChrome Hao Star Series 1314 "Life" limited edition watch. The opening ceremony was attended by Mr. Wan Zhifei, Vice President of RADO China, and renowned actress Li Chen, who joined to mark the theme of "Eternity, Love, and Life." The event featured an exclusive private gathering where guests enjoyed a romantic evening filled with stories of love and friendship, setting the tone for upcoming celebrations like Valentine's Day.
Famous actor Li Chen at RADO Swiss Radar Watch Wenzhou Intime Flagship Store
Mr. Wan Zhifei, Vice President of RADO China, said during the opening: "Wenzhou has always been known as the 'City of Wisdom,' and its people are renowned for their entrepreneurial spirit and boldness. Since the reform and opening-up, Wenzhou residents have continuously created business miracles. As one of the earliest Swiss watch brands to establish itself in Wenzhou, RADO has witnessed generations of business growth and carried countless memories of love, friendship, and affection among the locals. With its commitment to creating eternal beauty through quality products, RADO has always aimed to reward the trust and support from customers in Wenzhou over the years. The release of the HyperChrome Hao Star Series 1314 'Life' limited edition watch not only represents the brand’s dedication but also symbolizes the enduring friendship between Wenzhou and Switzerland, strengthening the deep bond between RADO and the city."
RADO Swiss Radar Watch Wenzhou Intime Flagship Store
The newly re-opened RADO Swiss Radar Watch Yintai Flagship Store spans over 50 square meters, featuring a bright and transparent design that reflects the brand’s minimalist aesthetic. The store offers a comfortable and elegant shopping environment, with a wide range of products and professional customer service tailored to meet the expectations of Wenzhou’s discerning clientele. It truly embodies the phrase “Wenzhou cannot live without love.â€
During the private “Eternal Love†event, RADO officially launched the Hao Star Series 1314 “Life†limited edition watch. As a special guest, actor Li Chen added a touch of warmth to the occasion ahead of Valentine’s Day. Wearing the black version of the 1314 “Life†limited edition, he exuded calm confidence and classic charm. Li Chen shared: “Every day your hand is there, it’s the most beautiful thing I look forward to. Life, polished and experienced, is the continuation of the most beautiful love.†Known for its advanced ceramic materials, RADO’s “Life†limited edition celebrates enduring love, making it the perfect symbol of lifelong commitment. At the event, three couples from Wenzhou shared their heartfelt love stories with RADO, proving that real love may not be dramatic, but it is honest and unforgettable.
RADO China Vice President Wan Zhifei (second from right), Actress Li Chen, He Zhenghong, General Manager of Wenzhou Intime Department Store (left), and Li Shiyu, General Manager of Wenzhou Xinyu Timepiece Co., Ltd., cut the ribbon at the RADO Yintai Flagship Store Reopening
RADO Swiss Radar Watch and Wenzhou: A Bond That Lasts
RADO Swiss Radar Watch was the first Swiss watch brand to open a store in Wenzhou, and the country’s first flagship store was born on Wuma Street. Over the past two decades, RADO has become a part of many Wenzhou residents’ lives, carrying countless cherished memories. For many successful entrepreneurs in Wenzhou, the early days of their careers were closely tied to the “RADO complex,†a term that symbolizes both nostalgia and achievement. Throughout the years, RADO has remained a top choice for milestone moments in life, especially in traditional Wenzhou wedding customs. Countless couples have chosen RADO to mark their lifelong promises, continuing the timeless tradition of “a lifetime†love.
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