This year, affordable housing will enter the market in large numbers. Compared with the downturn in the commodity housing market, affordable housing is undoubtedly a new opportunity for home furnishing companies. Therefore, many furniture companies have already identified this part of the market, and they have plans to launch a series of furniture for the protection of housing.
Consumption sound
“Most value and priceâ€
In the eyes of many consumers, affordable functional furniture is best for affordable housing. Yan Ayi, the owner of the home that has been renovated at home, told reporters that the building area of ​​his house is only 89 square meters, so he hopes that the furniture is more functional. For example, the wardrobe of the second bedroom can have the function of a desk at the same time. Can store clothes, but also allows her daughter to have a place to read books, go online. But after running several stores, it was not easy to buy such furniture.
Mr. Feng, who had a similar experience with Yan Ayi, told reporters that his family's affordable housing is a small living room with a building area of ​​about 80 square meters. When buying furniture, it is not the wrong size, or the function does not meet his requirements.
In the interview, the reporter found that the function of furniture is especially important for many consumers of affordable housing. For example, a bed with a box and a sofa that can be used as a single bed are very popular.
At the same time, the price is also a very important factor for many consumers of affordable housing. Under the premise of environmental protection and quality assurance, more consumers are willing to buy more affordable furniture. Most of them choose to discount. Holiday purchases.
market survey
Furniture companies try to push the "protection room furniture area"
The reporter visited the furniture store and learned that some furniture companies are trying to introduce affordable housing furniture to meet the needs of consumers in the housing market.
On the second floor of the Top 100 International Home, the 3,000-square-meter exhibition hall was divided into the “protection room furniture areaâ€. The sales staff told the reporter that the floor exhibition halls are all panel furniture, the price is relatively affordable, and the size of the furniture is relatively large. It is suitable for the special requirements of the size of the consumer. Take the box bed as an example. According to different storage functions, the box can be divided into high box and low box. The bed width is 1.28 meters, 1.58 meters and 1.88 meters. At the same time, the price is also very attractive. If you choose the domestic Lushui River plate, the price of the box bed is about 2,000 yuan to 2,600 yuan.
The sales staff told the reporter that the products in the "safety room furniture area" are basically the previous series, but the beds, dining tables, desks, and sofas all have different sizes. They can measure the size of the furniture after the door is measured. In terms of materials and production technology, the furniture of the affordable housing is consistent with other furniture, and the new series of affordable housing is expected to be launched in April and May.
"Set" furniture provides space solutions
What are the differences in furniture made specifically for affordable housing? Chen Xiaotai, president of Baiqiang Furniture, said that they have formed a design team for affordable housing products, with 40 designers from home and abroad. Specially developed furniture must be fully suitable for the protection of the room, especially in the storage to maximize the use of indoor space.
In Chen Xiaotai's view, “kit†furniture is designed according to the type of apartment, owner's age and occupation. It can be combined according to the needs of indoor space and sold in a complete set so that people can see the effect of furniture matching when purchasing. It is also clear at a glance. Although it is a "suit", the color and combination of furniture are completely different, which can also meet the individual needs of people.
At the same time, the furniture of the security room should be more targeted. Zhao Ruihai, the chairman of Qumei Furniture, said that they have also entered the stage of design and production of affordable housing. The furniture designed according to the layout can maximize the use of indoor space, and one There are at least 3 to 5 matching schemes for the units, and consumers can choose different items according to their needs.
Advocating the completely customized Feimei furniture is to use the concept of "small furniture, large space" to design furniture for the security room. Zhou Kaijun, general manager of Feimei Furniture, told reporters that some of the consumers in the security room they encountered were mostly purchased in sets of furniture. It can maintain the uniformity and function of the interior style, and the price is relatively affordable. According to him, a set of two-bedroom master bedroom wardrobe, bed, bedside table and dressing table, second bedroom wardrobe, bed and bookcase, living room TV cabinet and custom shoe cabinet, hall cabinet, choose the price of Lushuihe domestic board is about About 20,000 yuan.
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