The overall home pavilion can be said to be a new thing in the past two years. For example, the Shenzhen Art Exhibition Center has extended the past one and two phases to three or four phases, and the pavement is still in short supply. Jewelry boutique or home experience pavilion provides a new space for the sale of furniture, and furniture as a fine jewelry to play a new green for the industry. A large-scale withdrawal of stores at the same time as the independent store of the minded dealers began to appear, especially the new stores of the difference began to breed.
Home improvement companies are not talking about furniture production. Due to the close relationship between the home improvement industry and the furniture industry, many home improvement companies have their own woodwork factories. The types of products that must be applied in the home improvement project are not complicated, such as wooden doors and wardrobes, which can be produced through their furniture factories. Last year, the furniture package of the home improvement company was quite popular. Shichuang, Longfa, Dongyi, Kebao, etc. all had various furniture business for consumers, and the price and the integration of the package attracted the attention of some consumers. . Home improvement companies produce mostly panel furniture.
How can home improvement companies make furniture stand out in the furniture industry? This is a question that is widely considered by people in the industry. Home improvement companies generally think that the threshold is relatively low. Intuitively, some home improvement companies have their own cabinets, floors, bathroom cabinets, etc., already have home improvement chains, and furniture only needs to add a project to the chain.
However, in the minds of many consumers, there is no independent brand recognition. In fact, in the furniture production of home improvement companies, although the plates are not the same, they are in professional design, style innovation, environmental protection factors and quality services. It is considered to be no match for the furniture brands that are common in the market. At present, most of the decoration company's furniture is for the decoration business, self-produced and sold, and the production capacity is not high.
The advantages of home improvement companies entering the furniture industry are reflected in the channels. Because the decoration company itself has the established brand and sales channels and logistics system, the home products can share this system, thus saving the value cost of “brand promotion and channel constructionâ€. However, the drawback of this is that the brand positioning of furniture and home improvement is easy to be confused. Therefore, some home improvement companies have separated the home decoration and furniture production. The furniture has an independent brand name and management operation system, which is a more mature performance. However, industry insiders also pointed out that if they only sell their own furniture products during the home decoration process, the customer's satisfaction may be reduced, and eventually become the "chicken rib" in the minds of consumers.
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