Like any Other market, the printing industry is also trying to figure out consumer psychology, clarify what the market needs, and then in accordance with these requirements a reasonable arrangement of production and business.
In the US printing market, advertising companies have always been ahead of change. Printcafe has always focused on advertising companies. They found that advertising companies are closely connected with customers, suppliers, and the media. Their marketing strategies change with public relations, market, and media performance; they demand more comprehensiveness. The service is more aware of the importance of the Internet to B2C and B2B. Manuscripts are also increasingly digitized; at the same time collective creation, cross-media publishing, and digital printing are becoming more and more obvious. For these companies, network content management and cross-media publishing are the key to brand promotion.
To promote the business, it is necessary to improve the efficiency of the company's core business, reduce production costs, media costs and time, and manage and publish company information under unified coordination (this information can be printed or other mass media). Competitive choices. In addition, the total number of global print products continues to rise, and the output of single print products has been declining. With the trend of individualization of the audience, communication has become more and more personalized. In order to directly reach target consumers, content production is also advancing towards a 1:1 approach. It is believed that printing and distribution will follow suit in the near future. To cope with this trend, printing companies must address the growing issues of short-run printing, cross-media information flow management, and networked content management. The supporting services will be an important weight to attract customers.
Whether the Internet is popular or not, an undeniable fact is that this is an important tool to help printing companies achieve these goals. Now that the business of many printing companies has been integrated into the Internet, it is an indisputable fact that the originals are received via broadband. In addition, remote proofing, remote manuscript modification, and even the receipt of manuscripts from street stores in the UK “PRINTING.COM†have resulted in new modes of operation being sent to network factories. Corresponding to this is that the processing process is increasingly digitized, networked and integrated, and the organization and delivery of information has evolved from a single page to a database. The database can be used in every process of printing, and the contents of the database can be published across media in different versions, customized, and personalized formats. In this case, content processing is also increasingly diversified, including online collaborative production, meta-desigh (meta language-based processing) editing, management of content, media, and digital assets, cross-media manuscript transmission, and the like.
Provide personalized service
B2B and B2C play an increasingly important role between printing companies and customers. Through the Internet, printing companies can quickly reach customers and suppliers, select appropriate quotations, sign agreements of interest, receive orders, and refer to the working status of jobs.
The trend in the printing industry is that printers, publishers, and media are all transferring to the Internet. When everything is done in "virtual," service is the key to success. Now that you want to find out, you can find the service on the Internet. Many companies also outsource these to Internet companies and they will tailor-make an electronic platform. Relative to domestic enterprises, it is still large and complete, and the network department is still in an embarrassing situation of not making money and isolation. As for the e-commerce platform, it is almost impossible to talk about it.
As in the international arena, the biggest challenge faced by domestic printing companies in B2B is how to establish an effective system between customers and content. In the beginning, everyone thought of e-commerce. In fact, it is impossible to attract people to sign contracts with you only through the virtual online world. Therefore, the U.S. Internet has begun to shift to customer service in order to respond quickly and accurately to customer requests.
In B2C, online printing has been successfully applied in Taiwan, the United States and other places. Customers place orders online and complete the printing work according to customer requirements. I believe that with the development of related technologies, B2C must be more humane and more practical, and when the customer comes next time, the system can identify him and provide him with relevant suggestions and services. It's like the Amazon online bookstore, bought a book, next time you come to the Internet, a plan for your book is ready for you. Personalized service to customers has become an important task for the Internet. In terms of digital printing and on-demand printing, the Internet is dancing.
Created conditions for cross-media publishing
The relationship between the printing industry and the Internet is now quite different from the previous formulation. They do not replace relations, but cooperative relationships. Cross-media publishing is an example.
The HTML that is usually used for web page production is to extract content from the tag and let readers see what the author wants to express; XML retains the skeleton and content of the tag. HTML can be used as an XML web page output module, and XML and different modules constitute different database processing systems. Today's World-Wide-Web is nothing more than an information network, and XML floods the Internet with cluttered, improvised HTML data, frames a data structure, and transforms the global information network into a global database (World- Wide-Database). XML will eventually realize the interaction between all computers, database exchange and so on.
XML uses human-readable "tags" to mark meanings and wrap data, which is more in line with previous data formats that only computers can understand. Another great aspect of XML is that it can provide conditions for parallel operations when the system changes. If Java can be considered as an open software system, XML is an open data format that can be unblocked on the Internet.
This cross-media publishing is made possible thanks to XML tags and custom functions. Just like building an XML library, first create a library management module. This module helps you search for all the book's title tags, or the author's tags, and then gives you the contents of the entire book from the content tag. . If you have a PDF module, you get a PDF eBook. Imagine a newspaper's asset management system using XML as the data format in the workflow. The journalist sends the data in XML format to the database. The editor uses the editing module to find the desired article and use the group module. Make a layout. Website editors use the same editing module to edit and use HTML modules to create web pages. The data department uses the database module to build the database; in the future, the reporter can find the material for the manuscript from the database; the novel department uses another module to combine the serial columns together to produce a book. Different applications of the same data (re-purpose) can be achieved.
At present, cross-media publishing is in full swing in China and is strongly sought after by publishers and newspapers. For traditional printing companies, it is a challenge; for printing companies with this service, it is an opportunity.
Improve process flow
Just like the big wave of Ebbing, the Internet market is in the doldrums, and it will eliminate a group of companies. In turn, what remains is life and market.
The digital manuscript transmission business of the United States once belonged to three companies: WAM!NET, DigitalArtExchange, and Vio. However, with the continued popularity of broadband in the United States, such as DSL and cable networks, GroupLogic has come to the fore, and under the company's Mass Transit software, the work of these three companies can be replaced almost entirely via the Internet. This software supports file transfer and email annotations. And remote proofing.
Boston's Sprockets offers a range of Internet workflow software. In addition to sending originals and remote proofing, they also provide a platform for joint cooperation, such as a discussion room for a certain job, the establishment of a working log, and job management. Users can also manage and track work orders, calculate costs, and find and consult for a job. This software is for the prepress department. New York-based Convoq.com also offers similar services. Through the TeamSpace software, users can discuss, proof, modify manuscripts online, and more.
For the growing number of SOHOs, they want to quickly manage digital prints over the Internet, providing them with a fast, safe and accurate service is a huge challenge faced by US printers. At present, Creo's In Site has done a relatively successful job in this area. InSite is an Internet-based software system through which customers can upload or download job and job data, multiple users remotely proof, collaborate collaboratively, add comments and comments, and more.
However, in all Internet printing businesses, remote proofing is the most advantageous. In this regard, the market has demand and the technical difficulty is not great. At present, the outstanding Real Time Image company's Real Time Proof solution, this program is completely based on the Internet, do not add application software, access to the site Real Time Proof.com can enjoy this service. Its characteristics are summarized as follows:
1. High-resolution images are displayed without compression.
2. The plate making process is an online and offline full cooperation.
3. Supports various file formats.
4. The rapid transmission on the Internet is independent of the bandwidth and file size. Several gigabits of high-resolution data can be viewed in a matter of seconds using dial-up Internet access.
5. True color, repeatable, four-color numerical quantifiable.
6. Easy to use, install the plug-in, you can enable it.
7. Cross-platform, available for Mac/PC, and IE/Netscape.
8. Security, data is protected using the highest level (128 bit) method.
Build a better business environment
The new generation of business environment will be digital, networked and share business information through shared technologies. This means that there is a common business standard, adherence to common production rules, and clear steps so that all parties involved can communicate with each other accurately.
At present, the concept of a "smart" service is proposed abroad. This smart service is based on industry standards. It is flexible and adapts to the environment, optimizes the printing and business process, and can be tailored to customer requirements. The Internet is the most powerful tool for realizing this kind of smart service. Compared with other traditional industries, the printing industry has more advantages in linking with the Internet.
As for the extent to which the Internet can help printing companies go about their business, the following are some of the expectations of foreign experts:
1. Provide a portal for companies, including groups and individuals, on the Internet to facilitate accurate and timely access to company first-hand information.
2. Assist in business activities. In theory, any sales-related activities can be carried out through the Internet, including marketing, presentations, training programs, press releases, and even downloads related to their own companies. At this point, German printing companies have done quite well. Heidelberg and Manroland have news downloads (including WORD files and high-resolution pictures) for traditional media. If you want to participate in training, you can find all relevant data online. Printing on the Internet seems unlikely, but a detailed description of the press can be found on these networks. If you are still not satisfied, fill out a form on the Internet for what you need. Within a few days, the shipment will be delivered to you. On the other hand, domestic printing websites have been largely self-talking and have no interaction. How can they attract customers in the vast network?
3. Set up an entire sales database in the company LAN to centrally manage sales information, including establishing plans
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