Zhao Gang, General Manager of Yishapu (China) HVAC Co., Ltd.
[Reporter]: Hello, Mr. Zhao. First of all, what are the new products that will be brought to the HVAC and Refrigeration Exhibition?
[æ„莎普赵刚]: Good morning everyone, I am Zhao Gang of Yishapu Group China Co., Ltd. Because of the refrigeration exhibition, we are mainly bringing the refrigeration products of our group's sub-brand “Le Shiâ€. Our refrigeration products are mainly divided into two large pieces, one is air treatment, our air treatment has been officially put into production in China, mainly producing air treatment machines, we are completely using foreign design, foreign software, and then with each foreign The components are assembled in domestic production, so that our products will be more energy efficient and more efficient, and its various technical parameters will be more precise.
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Then, the second one is in line with the requirements of the national “Twelfth Five-Year Plan†and introduced the musicians. It was established in 1967 and is a relatively mature product in Europe. The product we brought this time is called EXC. This product is actually four controls, which is equivalent to four circuits of hot and cold, two cold and two hot. . In this case, it will actually use the heat exchanged by refrigeration in the summer to provide domestic water for domestic use and bathing, as well as solar energy, solar cells, etc., so that it is a holistic solution. In the winter it can actually heat, it can be exchanged by the same amount of soil source, and then provide heat to the house, and of course, in the south-facing house, if it is very hot at noon, it can be cooled.
Its advantage is that it is energy efficient, its energy efficiency can reach 6.31, which is a kind of heat pump with high energy efficiency ratio in China, and its various components are controlled, professional, and are purchased abroad, so Its operational efficiency and operational stability and operational endurance, I think it is still somewhat different from domestic products.
At the same time, we are a whole control scheme. It is an intelligent control scheme. It has a complete set of intelligent control of the Internet of Things. It can automatically sense the temperature of the room to adjust the output power of the compressor. This enables the entire user to maintain. And when running, it has the lowest operating cost and the most intelligent. At the same time, you can also do this remote control, temperature control and so on. In short, we bring these two products in China, including products that are also at the leading level in the world. The focus is on efficiency and energy saving, thank you.
[Reporter]: At this exhibition, we have a lot of refrigeration and HVAC companies to participate in the exhibition. What do you hope to gain? What is your biggest expectation for this exhibition?
[Italian Shapu Zhaogang]: We participated in this exhibition for the first time. Although our brand was established in Europe in 1967, it mainly focuses on the European market, so it is really the time to come to China and participate in this exhibition. Once, so we are the recruits of this exhibition, and also the recruits in this industry. Although we are veterans in the refrigeration market in Europe, we first hope to continue learning with our peers. Second, we will showcase our products through opportunities. We hope that more customers and peers can pay attention to us and hope to make our good. The products can be provided to the majority of customers in China.
[Reporter]: Regardless of whether it is in the refrigeration system or in the radiator industry, the products of various enterprises are very rich. How does Yishapu introduce differentiated development and innovative development?
[Italian Shapu Zhaogang]: I think our domestic understanding of innovation is different from the understanding of innovation by foreigners. I have seen this problem. Domestic products, especially radiators, including air-conditioning products, everyone wants to change more. It may be more of a shape, a small function, but it is actually Focusing on its quality, service, focusing on its performance, and focusing on the overall solution, I don't think it is much.
So our understanding of the innovation of this product is more to expect it to be the first provider of a total solution in the future, rather than a product seller, this is our biggest transformation, a business model Innovation and transformation. Because we are interested in the Shapu Group, which is a well-known and large company in Italy, the company actually has three sub-brands, one is called Sacra, mainly produces various radiators, and one is a pleasure. Production of water-cooled units and air handlers, and air conditioning ends, there is also a called Yiertek. It is the provider of this total solution and the brand of solutions.
We now have very mature technology in Italy to control our heating products, our refrigeration products and solar photovoltaic cells, and the control of the entire Internet of Things, to integrate all the products, because most of the products here are produced by ourselves. In this case, its stability, compatibility and energy efficiency of the entire operation will be higher. Relatively speaking to its overall price, in fact, we are actually providing customers with a complete, our company's goal is to provide customers with comfortable, energy-saving living and office space, which is the development of our company. Vision and ultimate goal.
[Reporter]: Just now you mentioned that we have newly launched a Lex brand, which has been abroad for many years, but in China it may be a relatively short time. In addition to this exhibition, our promotion strategy in China, What are you going to do next?
[Italian Shapu Zhaogang]: Because our radiator company has been running for about ten years now, the Italian Shapu brand is in the B2B channel of the developer, and the reputation of the developer is very good. We always insist on this quality first, service first concept, and can do a good reputation in the developer circle, so we will stick to the line, will maintain better channels, and make our group better. , better and new technologies, products, brought into this channel. It is also hoped that through this channel, we can provide more comfortable and energy-saving refrigeration and heating products to our Chinese market and Chinese customers.
[Reporter]: Now, for the trend of the real estate market, everyone said that the impact on our home furnishing industry is particularly great. What do you think the impact of the whole real estate trend on our products?
[Italian Shapu Zhaogang]: I think that China's real estate is actually facing a process of shuffling. The process of real estate shuffling is also a process of reshuffling of real estate downstream material suppliers or equipment providers. Through this shuffling, I believe that it must be of good quality, the most cost-effective, and technologically advanced. At the same time, its production organization and management are more efficient, and it has a certain scale of operation. Such enterprises are actually the final winners. . Therefore, we are constantly building the brand of our Italian Shakespeare and the brand of Lexus. We hope that our products will be the best in our products, and our single-person efficiency will be the highest, so that we can serve the future. Large industrialization concentrates on higher and more rational choice developers, such customers. In fact, to some extent, the reshuffle of real estate is painful for us, but I think it is actually an opportunity, because through this opportunity, we can develop our business even more. Because we are facing our upstream customers, it is more rational and objective in selecting products. In fact, we have many opportunities.
[Reporter]: SouFun recently launched a "Homework People's Busy Survey", I want to know about you and our Italian Shapu brand, what are you busy with now?
[Italian Shapu Zhaogang]: We are actually busy with two points. First of all, as a company, talents supply and marketing, including the sale of all these things must be concerned, can not be said to only care about this. I feel that as a company to develop in an all-round way, it must be busy.
From another point of view, the first focus of our development of our air-conditioning products, including hydroelectric heat pumps, air handlers, we are actually developing vigorously, there will be a very high speed. Second, we are in the field of heating products, radiators, we are actually busy how to improve our quality, how to improve our per capita efficiency, we will increase our efforts to make our products more competitive force.
[Reporter]: If the level of busyness is now the most busy with five stars, do you think that you and your company have reached a few stars?
[æ„莎普赵刚]: We are European companies, the concept of Europeans is more in a four-star state, and the state of this four-star must be concentrated in this state every day, every hour, and not hope Say our company or someone is two stars today and then five stars next year.
We are not like this. We actually hope that we will continue to maintain this state of four stars, improve our energy resources and attention to an optimal state, and continue to improve so that our own enterprises can A long-term development in a relatively fiercely competitive market environment.
[Reporter]: Ok, thank you, Mr. Zhao for accepting our interview.
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