Marm Sparkling Wine Label: A Real Artwork

[Chinese Packaging Network News] Good packaging decoration can add to almost all brands, and the art of the three gorgeous varieties of Mummer sparkling wine 360° sets the label to stand out on the shelves.

Mamm (inspiring global brand from Rotköppchen-Mumm Sektkellereien GmbH) - or rather its label - became the stage for the Spanish artist Alex Trochut. Alex Trochut’s award-winning digital paintings of the global tour have been used as album covers for the Rolling Stones and Katy Perry.

In the second edition of Mamm's artistic design, Trochut's design uses this elegant sparkling wine smart bubble pattern and distinguishes Dry, Extra Dry and Rosé Dry in different colors. Three varieties.

“This piece is very dynamic and radiates at the same time. My inspiration comes not only from the appearance of the product, the brand history, but also from the taste of the product, and reinterprets my mobile design,” said the artist.

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Marm 2014 collaborated with the illustrator Anja Kroencke to launch Mam's first artistic design.

With such a powerful artistic design created by Trochut, the company believes that it is crucial that this artwork be perfectly represented by the label. Therefore, Constantia Flexibles Labels Division accepted the printing task of this 360° full-bottle label in Germany. This set of labels allows the entire bottle to be as full of this outstanding design as possible. The matt and glossy effects of the label give the product a unique look.

Anne Koppelmann, Marm Product Manager, said, “With the limited edition Mamm’s literary design, we are able to present brand value at the sales floor. To achieve this goal, it is important to turn the design into a package, because the bottle is the focus of sales shelves. The overflowing effect and metallic silver letters represent pleasure - just like Mam."

The set of labels has the advantage of showing more graphics, and is particularly ideal for product promotions, while at the same time it can prevent theft, avoid light, and reduce the risk of breakage.

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