First, the visual copy card
Concept
With the widespread use of magnetic cards, IC cards, and smart cards in modern society, a new printing technology, Natec Visual Technology, was born. In the past, people can only identify the data information stored in the IC card, magnetic card, two-dimensional code, etc. by means of the machine, and by means of the visual technology, a visible surface that can be repeatedly printed and used can be made on the ordinary magnetic card or the IC smart card. In this way, each time the magnetic card, the IC card, the smart card is operated, the changed content and the important information can be printed, and the printed content can be erased and reprinted at the next use, thereby realizing the card holder and the card. Communication.
Natec video card is a kind of visually duplicated material that can be printed repeatedly on the ISO7816 standard magnetic card or smart card, also known as visual film, so that it can be printed on the card surface every time the customer checks out the card. The consumption record and promotion information can also erase and reprint the printed content at the next consumption. Not only the cardholder can conveniently view their own consumption records, but also the merchant can update the promotion information at any time, thereby promoting two-way interaction. .
Natec video card
2. material
The Natec video card uses the most advanced thermal rewritable technology in the world, which is based on traditional thermal technology. Traditional thermal materials can only be used once, and new thermal rewritable materials are used multiple times.
The Natec video card is a card that covers a "Thermo Rewrite" material. The card surface information can be read and rewritten repeatedly, making the original card surface a dynamic information window.
3. Characteristics
1), the card surface can directly print the customer's daily consumption record, which is convenient for the card holder to view at any time 2), can repeatedly erase and reprint the card surface information (text, picture), the visual information can be maintained for a long time 4), Choose different colors of printing materials, set different sizes of printing range 5), personalized visual information, full of taste and fashion 6), can effectively protect the interests of consumers, promote businesses to enhance reputation awareness 7), improve advertising Promotional effect, stimulating customer interest in card spending
4. Features
1) Flexible and open information platform
Various discounts and activity information can be directly printed on the card surface to attract customers to use the card.
The customer's detailed consumption record can be printed directly on the card surface, making it easy for customers to view it at any time.
The card advertisements and promotional information can be updated at any time to stimulate more customers to use the card.
2) Effective credit guarantee mechanism
The “visible†consumption of the Natec video card guarantees the “right to know†of the final consumer.
The breakdown of consumption is clear at a glance, allowing customers to rest assured that they are spending, and urges merchants to deliver on their promises.
The characteristics of the Natec video card encourage customers to "integrity consumption" and protect the interests of the business.
3) Means to promote interaction between the two parties
You can define the front and back patterns of the Natec video card yourself to achieve excellent advertising results.
The stylish look of Natec's video card, beautifully printed, can bring a "word of mouth" effect.
Personalized window effects and unique brand effects attract a large number of new and old customers.
4) Humanized communication channels
The customer's various information, such as name, gender, age, date of birth, anniversary, contact information, address, work, hobbies and other information, on the card surface, so that customers have a friendly, comfortable feeling.
On special days, print out various greetings or greetings on the Natec video card, such as birthdays, wedding anniversaries, statutory holidays, traditional festivals, etc., to make customers feel at home.
Second, the application of Natec video card
1. Application status of Natec video card
Natec video cards originated in Europe, America and Japan, and have been widely used. There are quite a few fields and industries that have successfully applied visual technologies such as catering, entertainment, retail, transportation, healthcare, etc. The application of visual products in other countries and regions is growing at a high speed, especially in Hong Kong, accounting for 10% of the total global card issuance in 2004 (100 million).
Natec video card is still a new type of product in China. In the past two or three years, China has begun to accept the introduction of Natec video card products, which have been successfully applied in the fields of entertainment, catering and retail. However, compared with smart card products with mature technology and market, the new concept of video card products in China's share and utilization rate is still quite low, so China's video card products have broad market prospects.
2. Natec video card application market
Natec video cards have been widely used in many fields and industries in Europe, America, Japan, Hong Kong and Taiwan, such as in commercial retail, transportation, healthcare, culture and entertainment. As digital consumption and smart card consumption become the mainstream consumption method in the commercial society, merchants will make full use of various more creative consumption methods and better service characteristics to compete for consumer groups, so personalized visual products have a broad market in China. prospect. And there will be more and more fields and industries starting and will use video card products.
3. Entertainment consumption
At present, the entertainment consumption field is the largest market for Natec video card products at home and abroad. Merchants make full use of the personality and stylish appearance of Natec video cards to compete for consumer groups, especially young people. The visual card can be used as a loyalty card, stored value card, VIP card, etc. in entertainment consumption, and can display the consumption points, accumulated points, consumption amount, remaining amount, activity information and customer basic information in time. On the card side, this not only allows customers to understand consumption, but also attracts customers to consume again.
4. Catering consumption
Natec video card is the most discounted or integrated function in food and beverage consumption. It can print the consumption record and accumulated points on the card face every time you trade, and even reflect the next restaurant promotion on the card surface. Advertising, the dynamic information platform of the video card can also solve the problem that the information exchange between the chain stores is not timely. The Natec video card stimulates more customer spending with its “visible†effect, which not only expands the consumer base, but also increases the restaurant's sales.
5. Retail industry
Most shopping malls or supermarkets use the membership card and loyalty card to attract repeat customers, and provide better services and offers according to the user's purchase situation. Each time you trade, you can accumulate or discount points on the video card, and even print the latest offers. Advertising to attract customers to consume.
6. Refueling system
The Natec video card is mainly used as a stored value function in the refueling field or in place of the traditional paper oil ticket. The Natec visual card face directly prints the purchaser's name, number, purchase date, license plate number, and pre-purchased oil ( Gasoline, diesel) amount, refueling type (gasoline 90#93#97#, diesel 0#-10#-20#-35#), unit price, quantity, amount, balance, fueling point number, etc., each time refueling, equipment Automatically smear the previous data, and display the new fueling business data. This card can be used once or repeatedly after recharging at the sales outlets. If used with Sinopec or PetroChina systems, cardholders can be used repeatedly across regions and even across provinces.
7. Hotel hotel
The current hotel room card only serves to unlock the hotel. The room card combined with Natec video card technology will have more functions. Each time the customer checks in, the customer's name, contact information, room number, check-in time, check-out time, room price and deposit can be printed directly on the surface of the room card. The amount, as well as some promotional activities of the hotel, etc., saves the trouble of keeping the deposit receipt in the usual time, which is convenient for customers and improves the service efficiency of the hotel, and the card can be recycled and reused.
8. Airline journey accumulation card
With the Natec video card, mileage recording and consumption accumulation can be achieved. Users only need to put the Natec video card into the visual printer when boarding or spending. The journey or consumption will accumulate immediately, and users can see themselves directly on the accumulation card. This valid mileage and accumulated total mileage to avoid errors.
9. other industry
With the continuous improvement and improvement of Natec video card application technology, and its convenience, speed and uniqueness, it will gradually be applied in more applications, especially after being combined with smart IC cards. More fields, such as highway toll cards, city bus cards, campus cards, parking management cards, library reading cards, audio and video store rental cards, visit cards, medical cards, park ticket cards, ID cards, etc.
10. Public transportation card
The degree of automation in the transportation industry is also gradually increasing. Many subway tickets or bus cards use magnetic or IC cards for automatic ticketing/checking. If Natec video cards are used instead of paper tickets for the current railway system, ticketing/checking can be automated. It is also convenient to display the ride information on the card surface and it can be recycled. Other applications include: high-end club VIP cards, highway toll cards or fuel cards, public phone cards, parking cards, visit cards, medical cards, hotel room cards, access cards, and more.
Due to the different industries, the role of the video card will be different. With the exploration of different industries, we will find that the use of video cards will also emerge in an endless stream, and the scope of use will continue to expand.
V. Development Space With the continuous advancement of information technology and the increasing popularity of information technology applications, digital consumption and smart cards will become the mainstream consumption methods of commercial society. Merchants will make full use of the convenience, speed, security and reliability of this method. Sexuality and better service characteristics compete for consumer groups and win more profits, so the visual system has broad market prospects.
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