Packaging Design Demands Promote Innovation in Packaging Machinery

Some time ago, there was a billboard in Canada that caught people's attention. It is located on the road to Whistler, a Canadian ski resort. It is an outdoor signboard made by McDonald's: a cup of regular coffee with a milk bubble above it -- but this is not the height of the milk foam, but according to the time. Snowfall data is synchronized in real time. You will see that 25 centimeters of snow are cappuccinos, 5 centimeters are lattes, and no snow is Americans... It seems to have opened the weather forecast for the world of food.

To see such a novel billboard, many people should be attracted to McDonald's to try these drinks. In the same way, food packaging that attracts customers from outside the table is, in a sense, a small advertisement for food.

As we all know, only by being unique and different from others can we instantly catch the attention of consumers. Only consumers who notice the existence of this product can in turn cause their desire to buy. From the point of view of food packaging, only packaging materials and packaging design can be uniquely innovative.

Packaging materials keep up with social needs

In terms of packaging materials, there are already paper, bamboo, metal, ceramics, plastics, rubber, natural fibers, chemical fibers, glass and other products, and recently, several new types of packaging materials have been developed and innovated.

German scientists have recently successfully developed antimicrobial plastic food packaging using pharmaceutical expertise. The packaging is suitable for the packaging of milk and other liquid beverages. In fact, it uses coating technology to apply a layer of antiseptic and antibacterial material on the plastic packaging film instead of adding preservatives to the food. This kind of coating can be realized by a composite resin-based material and a special technique.

Recently, researchers from the National University of Singapore used grapefruit seed extract to strengthen the natural chitosan composite membrane and successfully developed an environmentally friendly food packaging material without chemical additives. This new food packaging material can slow the growth of fungi and double the shelf life of perishable foods such as bread.

Ikea (Sweden) recently revealed that it plans to replace plastic packaging, which is now being used in large quantities, with an environmentally friendly packaging material made from fungus materials. This new type of packaging material is more easily degraded and its main component is the mycelium with rich fiber content.

The continuous innovation of packaging materials is more in line with the society's pursuit of environmental protection and food safety. Naturally, packaging materials that are more environmentally friendly or better preserved will be highly sought after by the market, and they will be more attractive to consumers.

Packaging design is more people-oriented

In addition to appealing to consumers for the nature of packaging materials, packaging design is also an important factor. Moreover, unlike packaging materials that also have other functions, the packaging design exists to attract the attention of potential consumers and then persuade them to spend money on the product. What kind of packaging design is closer to the customer's new needs and expectations?

1, Concise and clear message

People who prefer simple packaging are not rare. When we talk about such packaging design, we often say that such a design abandons the complicated invalid information. It looks delicate and pure, and it is easy to be unique and catch the eye.

2, more flexible

Soft packaging is light in texture, easy to carry, has good sealing, and can be re-sealed after opening. These advantages in the eyes of brands and manufacturers mean that it is easy to transport and better preserve and protect products. Moreover, flexible packaging can be easily adjusted to a variety of shapes, sizes, and shapes. Adding zippers, caps, and handles to the top is not difficult, so it has many functions and is suitable for different products.

3, the size of more changes

As consumer lifestyles continue to change, their demand for product sizes is also growing. Take the example of a young office worker in the city. They live alone or with one or two people and it is more appropriate to buy a small amount of food.

4, digital printing may appear tipping point

The biggest difference between digital printing and traditional printing is that the latter is a printed version, printing millions of copies based on stencils; and digital printing directly uses a printer to print digital images without the need to constantly change the plates. In other words, using digital printing to print product labels or packaging, you need less time, can appear on the market in a faster time, and it is easier to customize products. For example, in 2013, Coca-Cola launched a series of nickname bottles that left a deep impression on many people.

5. In the mobile environment, there will be more interactive ways

The world is becoming more and more intelligent, as is the packaging design, such as the existence of two-dimensional codes on packages. Apple's recently introduced ApplePay uses near field communication (Near Field Communication, Near Field Communication) technology. As long as the NFC chip is built-in, data transmission and information exchange can be performed between two nearby points without connecting to the network.

Simply put, packaging design needs to satisfy their needs if they want to inspire consumers to buy.

The food packaging on the market today looks different, but in fact it is exactly the same. To succeed in the minds of consumers, food packaging innovation is urgently needed. However, both the renewal of food packaging materials and the change in packaging design requirements will promote innovation in packaging machinery.