The devout Islamic craftsmen sang the Qur'an in the sun, and the beautiful patterns gradually formed in the hands. The ancient Persian carpets have experienced more than two thousand years of frosting and tempering, and its positioning has long ceased to be a simple household item. Shanghai Persian Classics now brings this cultural and artistic treasure to the impetuous modern life, and delivers a peaceful and leisurely life to the exhausted urban population.
Xianghe Furniture City official website recommended search reading: handmade carpet home furnishings
Hand-woven rugs: the culture behind the high-end life aesthetics
At the exhibition, Persian Classic brought consumers two kinds of products: hand-woven carpet and woven carpet. According to the domestic consumer market, Persian Classics divides hand-woven rugs into three series to meet the needs of different consumers.
>> Family Glory - The Best Art Series
This series of products focuses on the special cultural heritage of the single product. The producer of each product is a family, and each carpet represents the unique cultural connotation of the family. It is a distinguished work of art. Therefore, the price of this series of products is more than one million, for high-end consumer groups and governments, enterprises and so on.
Dong Tianwei, Deputy General Manager of Shanghai Persian Classic Carpet Co., Ltd.
>> High-end life aesthetics experience - commercial series
The commercial series of hand-woven products pay more attention to the aesthetic communication of Chinese customers. It is like a door, leading consumers to gradually enter the wonderful world of Persian carpet culture under the premise of satisfying their own home furnishing needs. For the introduction of such products, Persian classics did not pursue blind comprehensive procurement, but based on years of experience in the Chinese market, selected dozens of categories from many colors, so that each product pattern and style are in line with the Chinese people. Aesthetic experience.
In addition, Persian Classics also classifies the business series according to the decoration style of Chinese homes. Whether it is European classical, North American country tone, or post-modern, Ming and Qing home style, you can find the corresponding products.
>> Color Revolution - India and Pakistan Series
The India-Pakistan series comes from Nepal, India and Pakistan, and belongs to the Persian carpet family. This series of products uses Nepalese alpine wool and New Zealand high-end wool as raw materials. The pattern has been innovated on the basis of the original classic style of Persian carpet. The reason why it is called revolution is because it represents the revolutionary spirit of adapting to the present and seeking new changes, and injecting new vitality into the classics.
The professional product design team from the European and American R&D Center boldly uses colors and patterns to break the rules of traditional carpet design. If the traditional Persian rug is about the righteousness, it reflects the luxury and seriousness of the palace style, while the India-Pakistan series reflects a kind of casualness. Its color combination and pattern style are relatively free for consumers. Create a relaxing living environment.
It should be emphasized that the Persian classics did not position the product as a luxury. They believe that luxury goods are to satisfy people's inner desires, and a well-crafted carpet is actually converging inner desires and allowing people to settle down. The carpet is not precious because of its price. Its preciousness is reflected in the craft value behind the carpet and the wisdom of the producer. It is also that it finds the owner who really appreciates it. So it is a culture, not a luxury.
Woven carpet: focus on life on the carpet
　　 Different from other brands, the products are classified according to the parameters such as patterns. The Persian classic divides the woven carpet according to the crowd. There are children's series specially designed for children of different ages, and there are more environmentally friendly series designed for the elderly. The environmental protection series products use medical grade materials, and on the basis of non-slip, there is no harm to the human body. The special material absorbs harmful gases from the air and purifies the air.
At the same time, woven carpets also have classic and modern categories. If classic patterns of classics do not meet your requirements, then modern products that cater to modern trends will surely satisfy you. Whether it's meditation or practicing yoga, modern products can satisfy every need.
In addition, with the improvement of the living standards of modern people, people pay more and more attention to the festival. The common people hope to choose the best gift for parents or friends in the festival, and pass on a care, and which gifts can make people feel good. It is difficult to control. Persian classic deputy general manager Dong Tianyi told reporters that the weaving process of the carpet is actually a weaving blessing.
“The ancient Persian carpet craftsmen recited the Koran in the process of weaving, which is to convey warmth and blessings. Woven carpets are based on this, and we are woven a healthy lifestyle. No matter what kind of carpet, In the care and care of the family, our exhibition is to convey the concept of 'caring for a home, caring for yourself and others around you'." Dong Tianyi said.
Talking about exhibition management: looking for gaps to break the deadlock, willing to guide the industry
When talking about the operation of the exhibition, Dong Tianyi believes that the current domestic carpet industry is moving towards formalization and standardization. Companies are increasingly focusing on brand packaging.
“I think this is a good trend, because this industry needs to be regulated. There are several large companies that need to set the price, production process standards and retail rules of the entire industry to be the guide. I found a lot at this year's show. Exhibitors are moving in this direction."
Nowadays, the markets in Europe, America and Japan are sluggish, and a large number of overseas suppliers have turned their attention to the Chinese market. Persian classics as an industry giant have also attracted many overseas suppliers. It is the Persian classics' expectations for the exhibition to find the entry point to break the deadlock and enhance the status of domestic brands in the international carpet industry.
"It turns out that some of the millions of carpets in the price range may be in the collections of European, American, Japanese, and royal families. Slowly, these products flow to China. This shows that some Chinese rich people are paying more and more attention to the pursuit of cultural products. It is also the general trend that the funds on the handles are put into the collection and purchase of carpets.
The role we hope to play is to help the industry standardize and make the industry more important through our efforts, while also enhancing the importance of Persian carpets in world culture. This is the social responsibility of our company and the social responsibility of each of us. Dong Tianyi told reporters.
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