[Reporter] Hello Miss Cui! Thank you for accepting our interview. What is the main product of Red Dot Furniture in this Guangzhou exhibition? What are the characteristics?
[Cui Mei] Our exhibition has undergone a reform than before. In the past, domestic sales and export were all taken into account. Now it is separated from the exhibition. The Guangzhou exhibition is mainly for foreign trade, and Shenzhen is our brand image. Shenzhen Pavilion We launched a series of high-end brands this year, which is a simple European style, mainly to be an image pavilion. Our main new products are in our company's industrial park.
Xianghe Furniture City official website recommended search reading: Guangdong Furniture Fair North Furniture Fair
[Reporter] Did the Guangzhou exhibition push any new products?
[Cui Mei] Yes, many of us are new products, all of which are red dot series.
[Reporter] What is the response of the dealers at this exhibition?
[Cui Mei] This part of our foreign trade has been on the rise since September last year. We also received a lot of orders before the launch, so the situation this year should be very good, at least our own foreign trade is very good. of.
[Reporter] What kind of company image does your company want to show through the exhibition? What is your company's brand positioning?
[Cui Mei] For the foreign trade, we are mainly suitable for export products, and take the mid-end route. We are taking the high-end route in the Shenzhen exhibition. Overall, we are in the market, one is to shape the brand image. In the past, the brand image home industry may be the brand within the industry. This year we focus on the brand of real consumers. The main line of our products in China may be at the terminal. Then in some cities like the third and fourth grade, like economic housing, affordable housing, this is more suitable for economical small sets.
Assistant General Manager of Shenzhen Hongdian Furniture Co., Ltd. Cui Mei
[Reporter] What is the work plan for 2012 Red Dot?
[Cui Mei] Our overall plan for this year is to focus on exporting. We have not invested too much energy in exporting in the past. This year we will focus on it; in terms of domestic sales, we are advancing to the third and fourth-tier markets because we are in the second The level already has a basically stable market; in addition, we will start e-commerce this year and it is now in preparation.
[Reporter] What is the plan for marketing policy?
[Cui Mei] Policy, we mainly want to adopt e-commerce to help dealers to make money. Our entire e-commerce investment is invested by the company itself. The dealers are only responsible for the service, but the profits can be divided. To the dealer, it is also to help the dealer to open the surrounding market. Because every dealer is quite a point, there will be a spread around him to help them radiate the surrounding area.
[Reporter] What is your company's confidence in the furniture industry in 2012?
[Cui Mei] I feel very confident. I also turned around today and saw several exhibitions. Compared with September, I think the traffic volume this year is much more obvious. In addition, although the country's regulation of real estate may be against our industry. There will be some impact, but I think this is both an opportunity and a challenge. There are actually many opportunities in this crisis. The key is to see what angle you are looking at.
Our company has always been very keen on the market, and the company's leadership is also very forward-looking. We are all prepared to do this in advance, and I think the emergence of housing has opened up another market. The key to the development of the furniture industry is to look at the brand strength, brand quality and influence of consumers in their hearts. The influence of consumers is mainly whether your products meet the needs of consumers and the quality of products. Not too hard. If you have this, the soft power aspect depends on whether the company can follow up, whether it can follow the development of the market, and then actively adjust the ideological marketing flexibility, and follow up in marketing.
[Reporter] Thank you for accepting our interview. I wish the red dot furniture business is booming!
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