On April 17, 11 pieces of furniture from the Ronglin Shijia Kyocera series will be invited to participate in the 51st Milan International Furniture Fair in Milan, Italy . On the eve of the trip to Milan, Ronglin Shijia President Kirin accepted our exclusive interview. Kirin admits that this time I was selected into the Milan International Furniture Fair and joined the "Oscar" of the world furniture industry. It is a reward for Rong Lin's persistence in originality for many years. For the current plagiarism in the domestic furniture industry, Kirin said that only by letting the original benefit, and not giving plagiarism to the living space, it is possible to curb this trend. When it comes to the international use of new furniture materials, Kirin believes that the choice of energy-saving, environmentally-friendly and alternative materials must be the future trend and direction.
Xianghe Furniture City official website recommended search reading: Milan furniture exhibition furniture design
Milan International Furniture Fair for the original insistence - Rong Lin Shijia's favor, may be able to give Chinese furniture companies, especially some furniture companies that used to plagiarize some inspiration. Maybe we have reason to expect, and we look forward to the beginning of the original style in the Chinese home furnishing community in the near future. Everyone is proud of originality. That may be one of the best times for Chinese furniture.
Areca and Kyocera were completely empty shortcomings at the time.
[Reporter]: Hello, I am always.
[Kirin]: Hello.
[Reporter]: We know that Ronglin Shijia's products include betel nut and Kyocera. Please tell us about these two series.
[Kirin]: Our Ronglin Shijia launched the betel nut series in 2006 and the Kyocera series in 2008. They were completely empty in the market at the time. We have introduced products that have not appeared in the design style and circulation field, and have a clear differentiation. The difference between the two series is that the positioning is not the same. Betel Nut We are positioned to convey the cultural information we feel is a sense of comfort and comfort. Because we did a survey and test on the culture of Southeast Asia. After we put the word "Southeast Asia" out, let consumers associate the nouns related to Southeast Asia. Most of them write "beach", "coco wind", "tree shadow", "mother-in-law", I think Why are there no such things as "murderous" or "violent"? Later, the concept of Southeast Asia to consumers was found to be a comfortable and comfortable feeling. This kind of feeling is what people in modern society follow. Modern social work is relatively busy, and social changes are more complicated. People return home and do not want to survive in the same environment, they want to be quiet and comfortable. So the concept of our betel nut is: let our hearts calm down and let our mood evaporate. This was the main purpose of the betel nut at that time. We chose the wood material to fully express the properties of the wood and the natural atmosphere.
Kyocera is different. Our definition of Kyocera is like this. Everyone knows about Chinese classical furniture: We are oriental people, and the blood flowing in our bones makes us unavoidable to the East. However, our understanding of the East is often old, very ornamental, and practical. The more prominent is the scarcity and preciousness of materials, rather than highlighting the requirements for use as furniture. So we have to change our minds. The inheritance and integration of our ancestors' culture is definitely not a single form of content, but the essence of our culture. Therefore, for the first time, Kyocera made a bold attempt in the cultural environment. We inherited the meaning, not the shape. Therefore, we chose rosewood, which is a kind of precious wood. Hainan rosewood has disappeared. We chose African rosewood, and its material is very close to Hainan rosewood. It is very expressive and works very well. Once pushed to the market, it was immediately sought after by many people. Many people are looking forward to the emergence of new things. Everyone has a cultural accumulation in their bones, but when they don't want to sink to the routine, Kyocera is the best choice. It is a thing that wears fashion, but the blood of traditional culture flows through the bones.
Original and oriental cultural elements are the two major requirements of the organizing committee
[Reporter]: I heard that this Milan exhibition, we also took the Kyocera series of products in the past?
[Kirin]: Right. Chinese brands have never been invited to participate in the Milan Furniture Fair. Milan Furniture Fair has always been respected by the furniture industry all over the world, but this exhibition has always blocked Chinese companies. This time, Ronglin Shijia launched 11 products to be included in the exhibition. It is not just to participate in the exhibition in the name of the company. It is the Beijing Design Week that represents the country's furniture selection and participation. The core significance of this time is that for the first time in 51 years, there have been collective exhibitions of works in the Chinese furniture industry, and they have their own space. For the first time, we can tell the world that we are not simple furniture counterfeiting and plagiarism. We have our own connotations. This time we chose products in both directions. The most basic requirement first proposed by the organizing committee is originality. All imitation and plagiarized products are not eligible to participate. Second, we must have a strong oriental cultural background. This determines that we are not the same as the exhibitions of foreign companies, so we also guarantee the uniqueness of our products.
[Reporter]: So, Rong Lin specially selected some products with Chinese style to show up at the Milan Furniture Fair?
[Kirin]: This time we chose to exhibit Kyocera products. We didn't specifically do anything new for him. It is a product that we are now circulating in the market and recognized by the market. This time we have the most short-listed products in several Chinese companies, with 11 products. It is because our products are already market-tested. How to make the design truly market-oriented and let knowledge generate power is a very important issue.
Participating in the Milan Furniture Fair is a big opportunity and challenge
[Reporter]: How do you think this participation in the Milan Furniture Fair will affect our company?
[Kirin]: The biggest impact is to let us know ourselves again. Because we have always had the desire to go to the international exhibitions and want to prove something. However, the ability has been limited for a long time and is subject to many objective conditions. This design week gives us this opportunity to give us the opportunity to truly prove on the international stage that the products accepted in the country can be recognized on the international stage. This is a great opportunity and challenge. If we are well received, or if we are accepted, the future will open up a broader field for the business.
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