Just as economists are still discussing whether the global economy is beginning to pick up, many sports- branded companies in the country are already actively preparing for listing. Into June, Chinese sportswear brand jewelry Peak Group (hereinafter referred to as Peak) and 361 degrees International Limited (hereinafter referred to as 361 °) ushered in the final stage of Hong Kong-listed. On June 8, 361 ° passed the Hong Kong-listed hearing and started the road show phase. According to the sources, Peak will also complete the IPO in the third quarter. Coupled with the previous Li Ning [19.84 0.20%], Anta and Erke successfully listed overseas, the domestic sports brand is entering the climax of the market. Passion still "Benefiting from the influx of hot money, listing in Hong Kong ushered in a rare" window period "and the two companies plan to raise 400 million U.S. dollars." Sources told reporters that while listing plans for these mainland sports brands have been financially Crisis, but they did not change the initial listing plan, and they are all invariably inclined to overseas capital markets. Mike Hui, general manager of Peak Group, a recent high profile debut in the company access to private equity funds invested about 60 million US dollars investment media conference. "This should be the last round of financing before the company goes public, and capital internationalization is an important part of the internationalization of the company," Xu Zhihua told reporters. In fact, Peak in a rising orbit needs funds to further open the market. "Listing has long been planned, but since the second half of last year, the global economic environment has deteriorated sharply, the plan had to be shelved." However, people close to Pick disclose from the major sports apparel manufacturers in the fourth quarter order situation, the situation Better than the economic environment, so the IPO is expected to show substantial progress. In addition, the recent investment market sentiment improved, while driving the IPO market is also one of the main reasons. The reason why Mainland sports brands favor overseas capital markets is mainly due to the development of the past few years. These enterprises started to go to the international market after they had the market foundation in the Mainland. The "capitalization of international companies is an important part of international." Xu Zhihua told reporters. In addition to the Peak, 361 ° Vice President Xia Youqun also said in an interview with reporters that the company's listing preparation has been completed, only to wait for the right time. Jinjiang plate Similar to Peak and 361 °, the pursuit of listing of the business there are many. Chen Jiong, a well-known enterprise that brings together Anta, 361 °, Del Hui, Jordan and other Chinese sports shoes, is an ordinary town in Jinjiang and has gained fame due to its IPO in recent years. According to report, Xidelong, Del benefits, Jinlaike Jinjiang well-known sports brands, although the choice of the listing of different locations, but the listing plan invariably set in the past two years. An insider revealed that "Xidelong brand plans to complete the listing in 2009, the goal of financing to expand the scale of the business one, and second to acquire other second-rate brands." "The exact figure is that 15 Fujian footwear companies may be listed overseas, but the specific time to market is undecided." Fujian Province Footwear Association Deputy Secretary-General Chen told reporters. It is noteworthy that, in order to promote the pace of these enterprises listed on the local government and industry associations are actively involved. Local government attitudes are encouraging and supporting. For example, each successful listed company may receive millions of cash prizes while enjoying special treatment in tax policy. More importantly, in 2009, China's total retail sales of footwear will reach 212 billion yuan, up 30% from 161 billion yuan in 2006. "Overseas capital markets are very optimistic about the development prospects of the mainland footwear enterprises." Chen said. Role model To be sure, the successful listing of Li Ning, China Mobile [4.85 0.00%] and Erke Erke has deepened the listing impetus for later adopters. China's earliest listed sports brand is the industry leader Li Ning, as early as June 2004, Li Ning, the Hong Kong Stock Exchange successfully listed on the initial fund-raising Li Ning amount to as high as 440 million Hong Kong dollars. However, the listing of Li Ning did not cause much impact in the country. After a few years, other private-owned sports brand enterprises still focused on expanding their production scale and expanding their sales channels until the listing of Anta in July 2007 changed this situation. On July 10, 2007, ANTA closed at HK $ 7.50 on the first day of listing on the Hong Kong Stock Exchange [121.30 0.33%], representing an increase of over 40% over the issue price of HK $ 5.28. Anta raised 3.168 billion Hong Kong dollars in the main board market of Hong Kong this time, setting the highest record of local Chinese sports brand fund-raising in overseas capital markets. Compared with the fund-raising amount when Lining was listed in 2004, Anta's fundraising scale is 7 times that of Li Ning. Over 3 billion Hong Kong Dollars, the number of ANTA's IPO surprised other peers, especially the sports shoe enterprises in Jinjiang, Fujian Province, and the strength of the capital market started to show its strength. On October 10, 2007, China Trends, the exclusive distributor of the famous sports brand Kappa in mainland China and Macau, was officially listed on the main board of Hong Kong Stock Exchange. On the first day of listing, the total turnover of the first day of China's movements was approximately 694.5 million shares, with a turnover of approximately HK $ 3,478 million. The day China's market capitalization reached 29.8 billion Hong Kong dollars, more than Li Ning's 26.0 billion Hong Kong dollars, has leapt to occupy the top spot in China's sportswear. Obviously, the winners' precedents provided proof of the successor's listing and also triggered their enthusiasm for listing. Development needs More important point is that the domestic sports brand is in a new stage of development, and financial protection is essential. "The development of the enterprise to a certain extent, the market is an inevitable choice, the listing can provide capital for the future operation of the platform, which is an important difference between product management and capital management, so that enterprises more credible and easy to operate funds to invest in favorable The project. "Jordan (China) Garment Business Center, said Ni Zhennian. Galaxy Securities Mali to Metersbonwe, for example, told reporters that the current business risk is not from the capital chain, but because of the continued expansion of the scale of supply chain tension and management issues. "Due to the constantly changing market conditions, if the funds can not be put in place in time, a sudden change in the market environment or intensified competition in the industry will all have a great impact on the expected effect of investment projects, coupled with the current surge in costs of raw materials and excipients, The business cycle such as the replacement of the status of the potential risks of business operations. The news from Peak, said the IPO raised funds will be mainly used for increased storefront, brand promotion and product development. Currently Peak specific shop plan, the brand is the NBA as the main battlefield, R & D is injected more overseas elements, each one requires adequate financial support. Also insiders believe that this year, the mainland sports brands are feeling the apparel market competition more and more fierce, the prospects are not as optimistic as the previous two years the market. However, the increasingly fierce competition in sports marketing in the Mainland, generous sponsorship events, signing star athletes "competition" is still in the various sports brands to start. No matter in terms of channel expansion or marketing expenses, there is a certain advantage in capital market support.