Taiyuan's POS machine industry analysis predicts that the overall growth rate of the telephone POS market will be around 30% in the next few years, and the company's revenue growth rate is expected to exceed the industry average in the next few years due to the small revenue base and obvious channel advantages.
Today's first-tier cities are full of supermarkets and catering companies, and large pos machines are taking over this area, such as fish. In order to expand more survival paths, retail companies have now set their sights on second- and third-tier cities.
From the perspective of China's POS industry, with the improvement of people's living standards, the purchasing power of second- and third-tier cities has increased, and the commercial networks of first-tier cities have become saturated. The relevant policies in China's current urbanization process are also inclined to some extent. Small and medium-sized cities and inland cities provide a good investment environment for retailers and brands. It is not surprising that major retailers and brands have poured into second- and third-tier cities. With the emergence of new regions, the competitive landscape of major retail companies has become more complicated. This has led to customers being more sensitive to purchase prices and unable to define their own demand goals.
Bargaining power of customers in the POS industry. Industry customers may be consumers or users of industry products, or may be buyers of goods. The customer's bargaining power is reflected in whether the seller can lower the price, improve the quality of the product or provide better service.
The bargaining power of POS industry suppliers is reflected in whether suppliers can effectively induce buyers to accept higher prices, earlier payment times or more reliable payment methods.
Threats from potential competitors in the POS industry. Potential competitors refer to those companies that may enter the industry to compete. They will bring new production capacity and share existing resources and market share. As a result, industry production costs will rise and market competition will intensify. The price of the product has dropped and the profit of the industry has decreased.
The pressure of alternative products in the POS industry refers to the competitive pressure of products that have the same function or can meet the same needs and can be replaced by each other.
Nowadays, the competition is getting more and more fierce. The products with more homogenization are getting thinner and thinner in the competition. Only by constantly innovating and doing some competitive products can we improve the quality of the products and enhance the competitiveness of the company.
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