IDC, the market research firm, predicts that wearable devices will be an important growth area. Worldwide sales this year are forecast to reach 19 million, doubling from a year ago and up to 119.1 million in four years. Recently there is news that Apple will introduce wearable smart watches in October this year, and many people who are interested in high technology are looking forward to it. For the traditional watchmaking industry, high-tech involved in the end what changes can bring it? Swatch, one of the three major watch groups in wearable has always been out of posthumous attitude, Apple's products will change this reality? ? As early as the 70s of last century, the watch industry already had a quartz crisis. After this revolution, it has brought opportunities to some rising stars. The watch industry in Japan is booming. At the same time, it also forces the traditional Swiss watchmaking technology to work hard. Some people worry that smart watches may be the watch industry's second revolution, may cause the watch industry reshuffle. I think this kind of worry may not, because after all the wearable device is not very mature. With the love of turnip cabbage, half of mechanical watches will not be captured so quickly, Moreover, the more classic the more we can be retained truth we must know. However, on smart watches, multi-party opinion has always been unable to reach an agreement. In a recent interview, Aisilinge said Apple's forthcoming "new product category" (referring to wearable devices such as iWatch) is "stupid." Aisilinge is Apple's early design director, Steve jobs in the early contribution to Apple's innumerable classic design, it is Steve Jobs's unique employment vision and Ai Slinger's design makes the early Apple products (1982) both in the user interface and The appearance is different. In an interview with Forbes, Islinginger said, "Why should we put cheap electronic devices on our wrists as symbols of (personal) emotions?" He thinks smartwatches and fitness tracking devices are nothing more than gimmicks, and not for users What real value. But then again, Apple's involvement in wearable now is lagging behind as a whole. Because of the current situation, Samsung, Pebble, Google has done something on the wearable, and even our country's shell has been designed with a circular smart watch. Of course, all this will not be known until the product debuts in October. Apparently Apple needs to do a lot of work to offset people's suspicions and bring about a change in the smart device industry to the world. Regardless of how wearable device manufacturers boast of its products, whether the traditional watch industry, or how the inner grievances little sadness, can not stop the product development to go through the inevitable process. It can be said that this is a market opportunity, after all, the technology era has long come. But can survive in this opportunity to win, still need time to test drops. However, the discussion that wearable devices will replace mechanical watches or quartz watches is somewhat unfounded. High technology can not replace everything, after all, life needs milk and bread also need poetry and distance. And as far as I know, wearable devices provide users with very little value at the moment, and any potential device value can not amount to a day of trouble. Think about it, too, if the mechanical watch needs a clockwork every day. To say that Swatch most representative of the contradictions of the traditional watchmaking industry, Apple had planned to use the power of Swatch to launch smart watches, but the Swatch Group refused. The CEO of the world's largest watchmaker group, said consumers are not enthusiastic, and no intention to participate. But added that it will continue to observe, also said the company has all the skills needed to create smart watches. If demand soars, Swatch also plans to join the competition. As it is said, smart watches do not replace mechanical watches. But I believe that wearable devices will certainly have an impact on the watchmaking industry, after all, it has touched the interests of watchmakers, triggering their inner fear. It is reasonable to be present, and since wearable devices have come into the spotlight, it is valuable. For the entire watch manufacturing industry, it can be both innovation and crisis co-exist. Because, once wearable in the market is very popular (after all, much cheaper than the mechanical watch), is recognized by the user and the popularity of traditional watchmaking more or less will have a little impact. This has prompted the traditional watch out more creative ideas to attract consumers. Wearable devices will bring a wave of watch innovation or short-lived, everything will be left to time to test. But the truth is unchanged from time to time: who control the market, won the consumer, who is the winner of the king.