British designer designs Coke bottle to welcome London Olympics

In this classic Coca-Cola glass bottle, Rankin tried to capture the spirit of London and the Olympic Movement through an appealing black and white picture. Two strong hands clasped to represent the positive spirit of the Londoners. White Rose The relay of the Olympics symbolizes that London took over the Olympic baton. At the same time, it also interprets the core connotations of harmony, hope and lofty ambition in the Olympic Movement.

In less than a week, the Olympic torch will be extinguished and the next four years will begin again. As London, the host city of the next summer Olympic Games, is ready to go, I still don't know this, but London's artists have already started to clamor for the 2012 London Olympics and for the upcoming Olympic five-ring flag, Their celebration began with the famous portrait photographer Rankin as one of them. He collaborated with Coca-Cola to launch a limited-edition Coca-Cola commemorative bottle, which will be sold at London's famous Selfridges department store for £1.99.

Nowadays, cross-border cooperation is not uncommon. I remember that the Coca-Cola Co., Ltd. and the artist Patricia Field and Martine produced a pair of cute "Sex and the City" limited-edition Coca-Cola commemorative bottle, which was also sold at Selfridges Department Store, and Coca-Cola bottled partners. On the list, there is no shortage of masters like Andy Warhol and Manolo Blahnik.

Speaking of Rankin, let's start with a brief introduction. As one of the founders of today’s latest fashion magazine, “Dazed&Confused”, and concurrently a publisher and video director, he brought a sharp wave of challenges to the traditional aesthetic. Rankin's shooting style is unique, and he likes to observe things from the perspective of the third party, which is sensitive and delicate. He was also one of the 10 photographers invited by the Queen of England to celebrate the 50th anniversary of the throne. During the 10 years of his career, RANKIN's photographs, the characters in the shots were often famous, but they displayed a different sexy and rebellious nature than ever before. Sensual and humorous. Madonna once said that the RANKIN photography feels like everyone is celebrating, but also because of the uniqueness of these photos, RANKIN's photography is called a big-name private mirror.
Most of his customers are the biggest names in entertainment circles in Europe and America, including Madonna, U2, Jude Law, Rolling Stones, Spice Girls, Arnold Schwarzenegger, etc. There are also Giorgio Armani and Queen Elizabeth II. .. RANKIN's photographs, such as Jude Lowe panicked look, rare muscles and nervous Madonna, away from strength, only contemplative Arnold Schwarzenegger cigar tactics, full of affinity and The Queen of Queen Elizabeth... is a classic in the classics. He brings different portraits to these celebrities. From the point of view of Rankin's photography, these celebrities showed radiant vitality and revealed a unique personal charm. However, these photos do not only show the appearance of public figures, but also the true side of celebrities - a look, a gesture, all unconsciously leaked the inner world of the subject.

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