The official T-shirt of this year's Asia Show, "Attitude T," reflects a deep passion for the outdoors—because true adventure starts from love.
On the third day of the Asia Exhibition, the excitement continues! The final session of the COA Outdoor Summit Forum brought together industry leaders to share insights and inspire the future of outdoor exploration.
Mr. Zhang Heng, head of Beijing Sanfu Outdoors, discussed the evolving landscape of physical outdoor stores, emphasizing how they are adapting to meet the needs of modern adventurers.
The event also explored new ways to take people beyond traditional sports bases and into the wild, encouraging a deeper connection with nature.
Throughout the exhibition, the latest ideas in the outdoor industry were on display, showing how innovation is shaping the future of "smart outdoor" experiences. When tradition meets technology, it opens up a whole new world of possibilities.
In addition to the main events, Greenfield hosted the first China Outstanding Outdoor Team Leader and Compass Awards, celebrating excellence in the field.
There was also an online exhibition called “Outdoor Outdoor Booth,†which received overwhelming support, with a near-perfect success rate.
On-site, rock climbing master Wang Qinghua and representatives from China’s women’s climbing team shared unforgettable stories about their experiences in the sport.
Global marathon events organized by Zhixingheyi were also featured, offering exciting opportunities for runners around the world.
Visitors could enjoy interactive activities like drawing a small kayak or trying out some fun outdoor challenges.
What else can you do? Climb a rock, run under the stars, or simply take in the beautiful scenery.
Whether it's a fluorescent night run through Purple Mountain or a peaceful walk in the open air, there's something for everyone.
Don’t forget to explore the unique exhibits, meet fellow adventurers, and maybe even find your other half in the great outdoors.
Ride together, travel far, and experience the joy of a light trip.
This is the last day of the 2015 Asia Outdoor Show—don’t miss the thrilling dry climbing challenge happening right here!
The content above is reprinted from the official website of the 2015 Asia Outdoor Products Exhibition, an official partner of the event.
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