December 7, the French luxury leather brand Camille Fournet formally landed in the Chinese market, with a Paris Opera thematic opening ceremony, its first Beijing in China Bioware L1-03 China's first Flagship store unveiled. The Camille Fournet store is located on the ground floor of Parkview Green grass, close to the entrance of the commercial center. The entire storefront is rectangular and decorated with "plain white". The center of the ceiling is suspended from the Limoges Limoges), a well-known artist who designed the opening of the store, said it created a feeling of "floating like a rose petal in the middle of a shop", full of French romance . Brand Art Director and Wan Bo opened in the new store site Founded in 1945 in France Camille Fournet brand, handmade workshop in the Picardy area near Paris, and the European Haute Horlogerie long-term cooperation to the luxury brand strap has laid a world. In 1994 Jean-Luc Déchery, a former diplomat, acquired the Camille Fournet brand and his wife, the artist François Déchery, became the head of brand art, The brand's traditional arts and crafts combined with art design, the flagship of the leather design series, Camille Fournet has also become a representative of France's hand-made luxury leather goods brand. >>> interview Modern French architecture shows traditional craftsmanship Q: This is the brand's first store in China, why choose to enter China at this time? Why did you choose to open the first store grass? Jean-Luc Déchery, Global President, Camille Fournet: It's time to enter China because we are now ready. We were prepared five years ago because Camille Fournet's traditional legacy was the manufacture of watch straps, but we started the transition five years ago to the leather business. During the past five years, we recruit craftsmen and train technologists, all of whom are in the process of preparation. Five years ago, my wife joined the company as an art director to develop this brand together. Five years later, the timing is almost ripe, so Camille Fournet entered China and opened China's first flagship store in Beijing. My wife jokingly said that we are very brave and have come to the largest country in the world and are also one of the potential consumer markets in the world! Choose Fragrance Fragrant because the architecture here is very modern, Camille Fournet's products represent the traditional French craftsmanship, we flagship store location here, in fact, is the perfect combination of tradition and modern, which is where we choose to shop s reason. Q: Camille Fournet positioning is a luxury, how do you understand luxury? In your opinion, what can be called luxury? Jean-Luc de Soleil: Camille Fournet leather goods are called luxury because it has a design concept and artistic connotation. First design, produce a physical, and then to the market, show to consumers, to see if there is no consumer acceptance, there is no corresponding customer base. This is different from other products that do first market research, customer demand, then mass production mode. We hope that through this and the connotation it intends to convey, people will find their resonance. Elegance has nothing to do with income level Q: You used to be an artist. People have the impression that the artist's design is very personal and may not take into account many practical and functional aspects. How do you balance artistry and functionality in your design? Françoise Déchery, Art Director, Camille Fournet: First, Camille Fournet is a work of art to me. And this artwork, carrying some of my ideas. Although I do not have time for specific artistic activities, such as drawing on it, engraving something with a knife. But it's a work of art as a whole, because every artist needs a world of his own, so to me the whole Camille Fournet is one of my art worlds. Because of its practicality of leather goods, this practicality has been included in my overall artistic creativity. At the same time, I also work with craftsmen and technicians. I also really appreciate that they can realize the functionality and integrate functionality into the whole artwork. Q: In your opinion, the essence of French fashion in what place? How do you show this essence? Francois Desiree: My understanding of fashion is elegant, French elegance. My whole product concept is also elegant into the product. Very fond of French women's image of the fifties, natural elegance, when the economy is not particularly boom, the living environment is not particularly good, but the French women are still very elegant, regardless of the level of income regardless of the level of elegance is an attitude This gives me a very deep impression. I very clearly remember Dior after World War II New Look, was very avant-garde, people wear this dress to the streets will be ridiculed, and even some people will say that the clothes are tattered, but this reflects a combination of traditional and modern elegance .