What is a brand? China's creation is very particular. First of all, in terms of the word "goods", the word is three mouths. Everyone knows you, talks to each other, and then makes a word of mouth to be a brand. A brand is an intangible asset that gives the owner a premium and adds value. His carrier is a name, term, symbol, symbol or design and its combination that is distinguished from other competitors' products or services. The source comes from the impression of the carrier formed by the consumer's mind. In terms of cars, there are not many people sitting in Mercedes-Benz and driving BMWs, but three-year-old children can know BMW. Can the furniture industry be known to women and children as well? Li Ka-shing said, "It is not easy for us to find customers, but it is easy for customers to come to us." Mr. Huang Hui, who specializes in the sale of furniture network, said, "Even if we don't know where the customers are, they must Let customers know where we are. Chinese furniture must build its own brand."
The sense of responsibility of furniture companies needs to be strengthened
In March 2007, CCTV II broadcasted a program that suspected that the formaldehyde content of a well-known brand furniture exceeded the standard, causing an uproar in the furniture industry. The issue of furniture environmental protection once again became the focus of media attention. Subsequently, the Guangzhou Quality and Technical Supervision Bureau conducted a supervised sampling of the panel furniture produced by the city's enterprises, indicating that the formaldehyde in the three-layer Guangzhou panel furniture exceeded the standard. At the same time, the quality inspection departments of all localities increased the sampling of furniture products. At this point, the quality inspection storm that spread across the country began.
Health, safety, environmental protection, and green should be the minimum requirements of consumers. Nowadays, many unscrupulous manufacturers produce a large number of products that do not meet the indicators. Among them, formaldehyde is the most serious, which brings great harm to consumers. . The formaldehyde door incident has been staged one after another in the consumer life. The consumers have even panicked and deeply felt the invisible "personal attack." The furniture industry once again calls for integrity and health, and the quality inspection department is going to make up for it. Although it is not too late, can it rebuild confidence in consumers? The quality inspection department shall do a good job in the supervision of the production process of the enterprise. Of course, there are not only regulatory issues, but more importantly, manufacturers can start from the overall situation, abandon the psychology of luck and the pursuit of short-term interests, and indeed take into account the interests of consumers in order to make the enterprise last.
The creation of a furniture brand is like a human being. You need to give him a good education, a good environment, a good thinking and a model so that he can be an adult. Furniture brands must be maintained and shaped. The sense of responsibility of furniture companies needs to be strengthened. Furniture brands should first be built on healthy and environmentally friendly green.
Integrity casts the soul of the brand
Integrity is the soul of brand building. In modern society, between merchants and merchants, between merchants and customers, they expect each other to abide by the contract. Integrity is the best competitive means of various business activities, the soul of the market economy, and a true gold business card for entrepreneurs. The heavy responsibility of the furniture industry ultimately depends on the enterprise, and integrity is the foundation of the furniture enterprise culture.
For branding integration, the R&D team includes the promotion of talent composition, and now the general crisis of confidence. Look at this year's exhibition, many big companies copy, from the perspective of big brands, there is no need for plagiarism, the furniture industry should rely on integrity to build their own brand, avoid the plagiarism in the industry, develop their own Featured brand. Here we take the example of elephant furniture sold on a website. The material of the elephant furniture is made of honeycomb panel lightweight board as the material of the furniture. Honeycomb lightweight panels are naturally degraded, do not pollute the environment and are recycled. Therefore, elephant furniture is a new material that is green, energy-saving, environmentally friendly and high-tech. In this era of advocating low-carbon and environmental protection, elephant furniture innovation seeks development, and integrity has achieved results, becoming a new product that is deeply loved by consumers in line with the requirements of the times.
The development of furniture needs to keep pace with the times
At present, the integration of R&D to the brand has not received much attention. The closed-door car and the take-upism are quite serious. The furniture design environment really needs to be ideal and can be adhered to in the end. It has the strength, strength, customer and industry influence. The people who do it, the furniture design environment will take a long time.
A lot of things happening on this land under our feet are enough to prove the infinite wisdom of the Chinese people. But in developing countries we still have a lot to improve. Internationally, our Ming furniture has become a symbol of China, and many designers can see the elements of China. But unfortunately, China has no furniture brand that can open the international market. How to create a Chinese furniture brand? Why didn't you build it? We should look at the more realistic and more realistic furniture industry sector. The research and development of modern social furniture must also keep pace with the times and seek survival and development in innovation.
Cruel industry shuffles the survival of the fittest
Chinese furniture companies must shuffle their cards. The emergence of the new labor law, the US subprime mortgage crisis, rising labor costs, and the entry of foreign capital is a big leap forward for the Chinese furniture industry. This shuffling is very valuable, washing away those small, messy and chaotic furniture companies. In this process, we will upgrade very quickly, through the "wolf really came" to eat a part or wash a part, the industry model becomes clearer, the importance of the talent, the importance of design, the importance of process reengineering Sex.
How to build Chinese furniture brands? The insiders believe that: First, the winner is the king, and the rest is not the last word. 2. Moderate monopoly and intensive management. What should I do? Integrating and catalyzing the entire industry from the distribution channels, the small factories are constantly fighting the price war for the survival of the industry. Now the furniture industry needs big companies like “Gome†to eat the small fish and shuffle the small manufacturers. Furniture brands are slowly entering a furniture industry from the circulation planning of an industry.
Carton
packaging is to promote the beautification of goods and improve the
competitiveness of the products with its beautiful shape and decoration. Since
the shape and structural design of the carton are often determined by
the shape characteristics of the packaged goods, there are many types, such as rectangular, square, polygonal, shaped carton,
cylindrical, etc., but the manufacturing process is basically The same, that is, the selection of materials - design icons - manufacturing templates - stamping - joined into boxes.
The
raw materials are coated paper, special paper, powdered ash, kraft
paper, corrugated paper, which are used to hold items and can be
recycled.
Paper product packaging is the most widely used type in packaging industrial products. Carton
is the most important form of transport packaging, and carton is widely
used as a sales package for various products such as food, medicine,
and electronics. With
the change of transportation mode and the change of sales methods, the
styles of carton and carton are becoming more and more diversified.
Almost every new type of non-standard carton is accompanied by a set of
automatic equipment, and the carton itself is also becoming novel. With
the means of merchandising promotion, we believe that the future carton
packaging will develop in the direction of environmental protection
economy, and there will be a new form to show us.
Paper Box
Paper Box,Custom Cardboard Boxes,Small Paper Boxes,Cardboard Paper Box
DongGuan SanQun Packing Products Co.,Ltd , http://www.sanqunpacking.com