This year, affected by factors such as the global economic instability and the slowdown in the growth of the Chinese market, coupled with the rise of smart watches, the traditional watch market has been affected, and luxury watches have even found a crisis. Although some watch brands have chosen to join the ranks of smartwatches, such as the recent TAG Heuer Android Wear line, every high-end watch brand has a market consensus to rejuvenate the female market. According to Euromonitor, the total global sales of women's luxury watches this year will reach 1.03 billion U.S. dollars, an increase of 60% over 2005. Although this data is not as good as the men's watch market is falling, this year's total sales of men's watches about 1.76 billion US dollars, 1.84 billion US dollars last year declined. "The watch industry is the weakest in the luxury goods sector, and while the leather goods are doing well, the best is jewelry, because women are mostly buying them," said Vontobel analyst René Weber. "But two years ago , Watch industry began to move closer to women. " There are roughly two factors in this phenomenon. First, many watch companies think women will treat their jewelry like jewelry; Second, more and more women began to choose a larger quartz watch dial. "For the past 10 years, we've noticed that ladies are starting to opt for bigger sizes like 36mm, 38mm, 40mm," said Elie Bernheim, chief executive of Raymond Weil. In the past, watches were men's jewelery, but the idea is beginning to change. In order to adapt to this change, many luxury watch brands to take a neutral line. In September 2014, IWC introduced the Portofino 37 Series, which is designed for smaller wrists, regardless of gender. "We are expanding our products to fit the women's aesthetic," said Franziska Gsell, IWC's chief marketing officer, but she quickly put forward that IWC has long been involved with female customers, which is not a completely new series. Other watch brands are less introverted than IWC, who have no taboo about their ambitions for the female market. Big Bang Broderie Hublot launched the colorful Big Bang Tutti Frutti collection in 2008, attracting a bunch of female clients. This year's Big Bang Broderie is the application of St.Gallen's Swiss embroidery applied to the dial, bezel and strap, and the appointment of model Bar Refaeli brand new female ambassador. Today, sales of women's wrist watches accounted for 25% of Hublot's sales. Lady-Datejust Jaeger-LeCoultre, Omega and Rolex have all created new lines specifically for ladies' watches. In March of this year, TAG Heuer designed a series of ladies' watches for the model Cara Delevingne and priced at between $ 2,250 and $ 4,000. Happy Sport According to Chronolytics, a German statistical agency, Constellation Omega, Lady-Datejust and Datejust from Rolex, the Royal Oak Lady from Audemars Piguet and Happy Sport from Chopin are the women's favorite watches. Although the percentage of searches for women's watches is still relatively low, it has risen 49.8% over last year. Original Source: http://luxury.msn.com.cn/jewelleryandwatch/jwshare/441783.shtml