U.S. companies design fresh mushrooms for new packaging promotions

Monterey Mushroom is the largest mushroom production and sales company in the United States. It has nearly 4,000 employees in 12 farms distributed around the world. It is the first company in the United States to package fresh ready-to-eat edible fungi in resealable bags.

Four years ago, Monterey Mushroom began producing ready-to-eat fresh edible fungus to obtain a share of the global $2.8 billion fresh, ready-to-eat agricultural produce market.
Mr. Peter Jensen, the company’s vice president of the West Coast region, pointed out that “American consumers expect that the agricultural products are beautiful in appearance, convenient to cook, and hygienic and safe.” The clean and re-sealable packaging developed by the company complies with this consumer trend. Thanks to the rapid development of ready-to-eat salad products and professional analysis, the sales of ready-to-eat fresh produce in the United States are expected to reach US$ 495 million in 2008. “We have noticed that the market for tuna and nuts in the newly packaged market performed well. Others Fresh-cut fruits and vegetables have also been very successful.” Monterey Mushroom invested millions of dollars and several years to develop this new re-sealable plastic bag. This 10 oz. bag is printed with fresh mushroom nutrition information, recipes and company logos. It is easier to identify than similar products of other companies, and it can also extend the shelf life of edible mushroom fresh products by 20%.

Source: China Food Industry Network