In the face of the financial turmoil and the economic contraction, how should the design closely linked to the market advance? Design is the key to making home textile products shine, and the soul of home textile products. In the upcoming 2012, what kind of design will lead the brand to the forefront of fashion and fashion in the home textile industry? What kind of environment will the industry provide to enhance the design level of home textile designers?
National culture is the source of home textile design
From a cultural point of view, the home textile industry is also a cultural industry. Designers need to make the cultural personality of home textile products, and do better. If the product design does not have cultural personality, it will not easily attract consumers' attention. The culture of the nation is the best medium to highlight the personality of the product. This memorable and memorable feature is the individualized cultural advantage that we should try to grasp in our home textile design. In the popular trend of home textiles, no matter what popular style or fashionable trend, unique personality can always prevail and stand on the head. China's home textile design should draw nutrition from the traditional culture of the nation, absorb rich design elements, and then form a deep and grand design style, take the road of localization and nationalization design, and use the shape, color, style, and traditional graphics. The charm of the city shows a long history and culture and modern design concepts. Han Meilin, the 2008 Olympic mascot designer, once pointed out: "To achieve world level, art must rely on traditional national elements and modern consciousness." This embodies the traditional Chinese concept of “harmony and differenceâ€. China's modern home textile design must be integrated into the international fashion team, become an indispensable part of it, and maintain the design style with Chinese characteristics, so as not to annihilate the wave of globalization. In this way, China's home textile design can maintain the diversity of world culture by its own development, and gradually can make its own voice on the design stage of the world.
Low carbon is a selling point and a trend
Low carbon has become a hot spot in the world. The concept of green design appeared very early, and this concept has long appeared in the Eastern agricultural civilization. In industrial civilization, American design theorist Victor Babanak in the 1960s proposed that designers are facing The most pressing issue of human needs--designs should carefully consider the use of limited Earth resources and carry more responsibility for protecting the Earth. The call for low carbon in the Copenhagen conference is the call of the earth, the call of nature, the call of life... As a very important organic part of modern human life, home textile products have the most intimate contact with people and the requirements for low carbon. For direct and urgent. Therefore, home textile designers can not be at the forefront of the times, to meet people's requirements for low-carbon home textiles, is not only the embodiment of the designer, but also its unshirkable responsibility.
Color design is the key
A home textile product consists of four basic elements: color, pattern, material and style. The first thing that attracts people's attention is the color. Then people will pay attention to its patterns, materials and styles. Among the main elements of external information transmission, color always ranks first. There is a “7-second color law†in color marketing, that is, the time when a product instantly enters the consumer's field of vision and leaves an impression is 0.67 seconds. Many consumers decide to purchase according to the first impression, and the color plays 67. The role of %. Through appropriate color marketing, it can bring huge economic value to the company. According to the survey of the International Fashion Color Association, on the basis of no increase in cost, the color value can be added to the product by 10% to 25%, which brings more profits to enterprises and businesses. Therefore, companies can use color marketing strategies to increase brand awareness and increase the added value of products.
Home textile products are a color block regardless of the size of the area. In fact, home textile products are sold out to a large extent by capturing the color preferences of the buyers. Therefore, the color selection and color matching of home textile products are extremely important.
How to make the design of product color and customer's preference successfully connected? On the one hand, the business is to adapt, on the other hand, it is guidance. Adaptation requires the designer to accurately study the color psychology hobbies of the target customers, and as the basis for product color development, to prevent the phenomenon of unsalable goods caused by subjectivism of product color development. Guiding is the need of industry and brand standing and development. For example, the trend of international fashion color every year is a kind of guidance. How to learn from and use it reasonably requires enterprises to choose their own product positioning and development strategies. For example, the trend of international fashion color of home textile products in 2011 gives the four major trends of nature, classical, simplicity and colorfulness. This is only a basic division. Enterprises should learn and determine according to their target customer base, so that they can better Improve the design level of home textile products.
Innovation, taste and style are fundamental
From a certain point of view, China's current home textile products are not lack of design, but lack a design with strong independent innovation, lack of tasteful design with a stylish vision and local culture, lack of consumers and experts A co-approved design. If you want to change this situation, designers should improve the design level from two aspects. First of all, designers must be innovative. In general, ideas and ideas are the key to innovative design and the starting point for determining the success or failure of a design. It is the process of extending some simple elements or ideas to another way of expression. Taste and style are not only a kind of life, a spiritual expression, but also a cultural accumulation, which is the highest level of home textile art design. It is very difficult to master and improve it, but I think this is precisely what designers should pay attention to and take seriously in product design. Compared with foreign home textile products, the gap between materials and crafts is obvious, but the gap between taste and style is often overlooked. Therefore, if we want to improve the level of Chinese textile designers, the open sense of innovation and product design with taste and style are two important factors that cannot be ignored.
Only by recognizing and establishing their own type can we effectively grasp the framework of the trend, and in turn have the ability to blindly catch up with the popular big bumps and turn into inter-community fine-tuning, market art, design art, and live art. ,all the same. Winning the details is even better. Gao Ming’s philosophy of doing things is control, and passive dealing with calling. The products are “single-handedly, not climateâ€. By creating a series of product development, we will create core competitiveness. Life is constantly innovating and changing. We can also directly adopt the international home textile fashion design trend as our home textile art design. Starting point, based on the international fashion home textile design style, the traditional Chinese design culture elements are used to design the home textile art, let the market witness the truth of art, let the art beautify our life, let time to witness the future!
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