The 7th China Hangzhou Cultural and Creative Industry Expo, a four-day event, will take place starting on October 17th at the Baima Lake International Convention and Exhibition Center. Among the many highlights is the "Most Design · China Academy of Fine Arts" exhibition located on the third floor of Hall B. Visitors can not only admire the creative works from renowned designers but also engage in interactive experiences in the hands-on design area, making it a truly immersive event.
Themed around "Lifestyle, Creative Integration," the exhibition features six distinct zones: "Hometown" focusing on urban and rural life, "Most Life" showcasing product innovation, "Most Brand" highlighting Dunpin's creative identity, "Leading Team" featuring design competitions, "Most Experimental" presenting cutting-edge ideas, and "Most Energetic" celebrating bold and innovative designs. Alongside these exhibitions, the "Most Storm" forum by Wenchuang Design will bring together industry experts for insightful discussions. Additionally, the "Most Workshop" experience zone offers visitors the chance to create their own art, including hand-painted T-shirts, custom postcards, and ceramic crafts.
In the "Most Living" section, visitors can step into a 24-hour lifestyle experience designed with care. From waking up at 7 AM with a cup of tea and bamboo fiber cutlery for breakfast, to working in a compact yet creative space, every moment is thoughtfully designed. After a long day, an infrared vein detector helps monitor health, while a smart kitchen system makes cooking both efficient and enjoyable. As night falls, the world’s first social music headphones adapt to personal preferences, ensuring a peaceful sleep with favorite tunes. Through 48 innovative products, the artists present a vision of design as an ongoing experiment in enhancing the quality of human life.
The "Most Experimental" section of the design competition features entries from prestigious events such as the International Pattern Creative Design Competition and the Platinum Creative National University Graphic Design Competition, hosted by the China Academy of Art. These exhibits reflect the latest trends and creative breakthroughs in the design world.
According to Song Jianming, Deputy Dean of the China Academy of Fine Arts, this event marks a shift from traditional fine arts to broader design applications. “Design is everywhere in daily life, and it enhances people's aesthetic sensibilities,†he explained. “It's a value, an attitude, and a pursuit of excellence.†The academy has organized six themed exhibition areas, a forum, and a workshop, each under the "Most" umbrella, aiming to address modern challenges in urban development, rural revitalization, and everyday living. As an educational institution, the Academy hopes to elevate public aesthetics through the power of design.
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