"Children" test the home industry

"Six Day" Children's Day is still early. Since the end of last year, the topic of children has suddenly "hyped" in the home industry. The mystery is finally revealed - the exact news, China's first children's furniture for children's furniture The General Technical Conditions will be implemented from August 1 this year. It can be said that the gift given to the children this year is told early in the morning, but after the "June 1", it can be said that it is "3·15". Pre-heating of consumer rights protection day.


In other words, the "Children's Furniture Standards" have been repeated and delayed, and the public's patience has disappeared. As the second batch of national standard revision and revision plan furniture projects, it was officially drafted in August 2008. It was said that "it is expected to be approved for release in 2010", and later changed to "approve the implementation before the end of 2011." So at the beginning of this year, there were reports that began to be troubled. The most representative one is that some people in the industry believe that once the "Children's Furniture Standards" are implemented, most children's furniture brands have to disappear, which may be the main reason for "despite delays". Just when "interpretation" is in the thick, and smell "will be introduced in 2012", the exact time has been announced.


The introduction of "Children's Furniture Standards", a lot of analysis is the economic and commercial significance it brings. It is not known to what extent, but it will not be very big. After all, it is not an education industry, it is not a school choice, a tutorial, a high school entrance examination, The college entrance examination or studying abroad, the parents' learning requirements for children are much higher than rest, sleep and diet, but the social significance it displays is huge. We can hang on to the dogs of Guizhentang. There is no reason not to pour into the same kind of childhood. Great care.


"Children" as a special category in certain industries, the more it becomes a category, the more children are protected, the more embodied the human civilization and hope, the clothing industry has children's wear, medicine has pediatrics, preschool education has kindergarten, Toys are the children's world (do not think that adults do not need toys), the progress that contemporary humans have for their own generations, first of all, the "children's standard" of food, mainly the restrictions on food additives, guidelines for children's snacks, certain foods The ban, especially the strict requirements for infant milk powder, makes "big head doll" and "stone baby" no longer appear.


Another advancement is the “children's standard” of furniture. First of all, it depends on the improvement of living and living conditions. For a long time, children's furniture lacks special production standards. There is no special R&D and production department. It can only apply adult standards, but it is adult. The reduced version, using functional, safety and toxic (hazardous) substances control is difficult to adapt to children, and the emergence of children's rooms makes the development of children's furniture more adequate. In fact, some home stores have set up separate children's furniture areas, but as a whole The conscious of the industry, its logo should be "General Technical Conditions for Children's Furniture", which is versatile and mandatory. In terms of safety standards, children's furniture and children's toys have great similarities, such as applicable age, structural safety and The safety warning signs, as well as the metal, harmful (toxic) chemicals and shapes in the products, have been strictly regulated. If the plastic limit order and the dog keeping regulations become a piece of paper, it is another matter.


In fact, the quality and safety of products involving children is not reassuring because of stricter standards. It is “conscience”, but the problem milk powder is not uncommon. It is conceivable that the promotion of “children’s standards” is not smooth sailing. . Many random inspections show that the qualification rate of children's furniture is not high, most of the reasons are that manufacturers only pay attention to style and color, such as the excessive use of pigments and flavors of children's food, and focus on the age of 7-14. In the purchase of children's furniture, most parents said that safety and practicality are the first priority, but often the senses dominate the purchase, or look at the color and style of the furniture.


In Western countries, the demand for children's products has reached a point of nitpicking. It is hard to imagine that American school buses have more preferential treatment than the presidential car. Of the 60 car standards, 37 are related to school buses. The US president said that we don't know which one. The children in the school bus will be the president of the United States in the future. "Children's Furniture Standard" gives a reminder that adult furniture may be a killer for infants and young children, such as drawers, cabinet doors, folding benches, and large pieces of glass and mirrors, as well as numerous sharp corners, bumps, and holes. At the same time, the demand for furniture in infants, children, and adolescents is different, and the frequency of elimination is relatively fast. So, is the market potential huge, or does it inhibit the desire to buy?

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