Recently, Guowei (China) Co., Ltd. came the news, Guowei brand CBA has signed an agreement with the international professional basketball manufacturer Spalding , Spalding company's partners. In addition, according to Zhang Wenlong, manager of CBA brand management center, Spalding firmly occupy the international brand position of basketball first brand. CBA will work together with SPALDING to develop professional game ball and introduce it into CBA's terminal channel and under construction Sports equipment accessories product channels. Zhang Wenlong that the sports brand is not only reflected in the pursuit of product quality, yield, but more diversified brand image and the rich external image, making it sublimate as a "basketball culture" symbol, this time with Spalding Cooperation in professional basketball products, in addition to once again extend the CBA product line, the CBA brand can further enhance the basketball attributes, "Spalding as an internationally renowned company, and his cooperation will be focused on this CBA basketball Good endorsement of the brand image. " This is another continuation of CBA's cooperation with authoritative agencies and the development of professional product ideas. Previously, CBA had made a lot of achievements in its cooperation with the authorities. In 2007, Guohui Company and China Basketball Association established the "China Basketball Association Sports Equipment Laboratory." With the help of the Chinese Basketball Association, Guohui collected information on the soles of hundreds of professional athletes in China. After continuous analysis and research, CBA first proposed the concept of upper damping technology in the industry and in the spring and summer of 2008 products Launched the "armor protection basketball shoes", access to the market and the industry's consistent high praise. 09 spring and summer products, CBA launched the "Feng Wei series basketball shoes," according to the different positions on the court for the shoes to play: the center of the strong protection, guard deftly lightweight, small forward aided shock absorption and other technical characteristics and movement Different needs, the development of different professional basketball shoes.