Diamond cutting diamond table with diamond cutting process

"Forever is forever, a diamond will always be a diamond." I believe the iconic Kimberley Diamond ad has left a deep impression on many people's minds. Watch designers and jewelers have always been closely linked with the concept of "forever," as both watches and jewelry often incorporate diamonds to symbolize lasting value and beauty. Many timepieces use diamonds to decorate their dials, not only adding sparkle and movement but also enhancing their collectible value. Have you ever taken a closer look at a diamond watch? How much do you actually know about diamond cutting? As an essential part of watchmaking craftsmanship, today I’ll give you an overview of the diamond cutting process and explore the different styles that make each piece unique. Different watches have different design aesthetics, and the way diamonds are cut can greatly influence the overall feel. For example, the round brilliant cut is a classic and traditional style that has remained popular for decades. Fashion-forward watches often use the princess cut, while heart-shaped cuts are commonly found in romantic couple’s watches. If you're looking for something elegant, the emerald cut (also known as the long ladder cut) offers a sophisticated touch. For those who want to express their individuality, the marquise or pear-shaped cuts can add a unique flair. And for those who prefer simplicity, the square cut is a timeless choice. **Pincushion Cut** The pincushion cut features a slightly rounded rectangular shape, resembling a small mat. This style has become increasingly popular in recent years, especially in jewelry, due to its modern and fashionable appeal. **Round Cut** The round brilliant cut is the most widely used in diamond watches. It is designed to maximize light reflection, with 57 facets that create the most brilliance possible. Scientific studies have shown that this cut reflects light more effectively than any other, making it the ideal choice for showcasing a diamond's sparkle. **Heart-Shaped Cut** Originating from ancient India, the heart-shaped cut is less common in watches but frequently used in wedding rings. The heart symbolizes love and romance, and the cut is carefully proportioned to allow the diamond to shine beautifully. **Long Ladder Cut** Also known as the emerald cut, this style features a rectangular shape with step-like facets. It is named after the Italian word *bacchetta*, meaning "stick." The long ladder cut typically has around 20 facets and gives a sleek, elegant appearance. **Horse-Eye Cut** Also called the oval or boat-shaped cut, this style is known for its exceptional fire and brilliance. It can make a diamond appear larger by increasing its carat weight. A standard horse-eye cut usually has 56 facets, with pointed ends and a length-to-width ratio of 2:1. **Square Cut** The square cut, or emerald cut, is characterized by its clean lines and minimal facets. It is often used in men’s watches and is known for its ability to reflect light in a refined manner. **Pear Shaped Cut** This cut combines elements of the oval and marquise shapes, creating a drop-like appearance. While commonly seen in rings, it is less frequently used in watches. **Oval Cut** Popularized in the 1960s, the oval cut offers a similar sparkle to the round cut but with a more elongated shape, making it a versatile choice for both watches and jewelry. When it comes to diamond watches, the most common cutting method is the brilliant cut. This can be divided into two types: single-cut and full-cut. A single-cut diamond has fewer facets—typically 17—and is often used for small, decorative stones. A full-cut diamond, on the other hand, has at least 57 or 58 facets, offering maximum brilliance. Double-cut diamonds reflect more light and are generally more expensive due to the complexity of the cutting process. Diamonds are often used in various parts of a watch, such as the case, bezel, strap, and dial. Each area may require a different cutting technique. For example, the Big Bang diamond watch from Hublot at Baselworld 2012 featured square-cut diamonds on the case. The dial usually uses round cuts, while the strap may include more intricate shapes like pear or marquise cuts. Diamonds not only enhance the visual appeal of a watch but also contribute to its luxurious feel and higher price point.

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