Domestic perfume bottle packaging should not be too luxurious

Some time ago, we had analyzed the tepid situation of perfume in the domestic market. Now, from the latest data, this situation seems to have changed quietly. From the statistical data, the domestic perfume market amounted to several hundred billion yuan. With the continuous increase of income, especially the changes in consumption concepts of college students and white-collar workers, the rapid development of the domestic perfume market has been promoted. At present, foreign perfume companies have also begun to take their place in the Chinese market.

For a perfume, the packaging of perfume bottles is a crucial factor. From the perspective of the international market, for each perfume introduced, many high-end brands have invited well-known clothing and artistic designers to design across the border. Some perfume bottles even outweigh the perfume itself. There is a mature perfume consumption tradition abroad, so the important role of perfume bottles is even more prominent. For the emerging fragrance market in China, the main group is more white-collar workers and middle class people. A large part is purchased through the Internet. This market reality, for the perfume bottle packaging, should also be more specific market to improve. For the current market situation. We believe that the exquisiteness and grades of perfume bottles need to be guaranteed, because these white-collar workers and middle class all have certain packaging appreciation capabilities. However, the material of perfume bottles cannot be too luxurious, and the cost of perfume bottles should be controlled, which is more in line with the characteristics of the Chinese consumer market.

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