Improved craft furniture

Mingjia Redwood will be appropriately added to the Cantonese-style furniture style in the traditional Soviet furniture.

The famous Jiahong Redwood Beijing Mingjia Red Sandalwood Hall, which is mainly composed of Soviet-style Ming and Qing furniture, opened in 2011. Entering the Beijing market is a major move by Mingjia. In the view of Zhang Zhengji, the chairman of Jiangsu Mingjia Enterprise, Mingjia’s task of “exhibiting famous products and collecting contacts” has been completed this year. In 2013, Mingjia will continue to display the Su-Ming and Qing Dynasty furniture boutiques and promote the Su-style redwood culture. Establish brand value and credibility in the Beijing market.

In 2011, Mingjia spent a lot of money entering the Beijing market, and once a month, a mahogany boutique auction gradually gained a good reputation in the industry. Zhang Zhengji introduced: "At the beginning of the opening of Beijing Red Sandalwood, I plan to use one year to raise a store. But only after more than a year, we have already won several business. Now we have nearly 100 familiar customers, they are Our products are very recognized."

This year, Mingjia Redwood has tried to overcome the technological problems caused by the climate difference between the North and the South. The products are all produced in the South and Beijing. The company will send technicians every year to conduct market research and study abroad. Introduce advanced production equipment to improve production processes. At present, the problem of cracks in furniture due to problems such as dry humidity and water content has been solved. There is an 800 square meter workshop behind the Mingjia Red Sandalwood Hall. Consumers can not only look at the wood they ordered, but also participate in the grinding and waxing of the wood.

According to Zhang Zhengji, the reason why Mingjia Furniture can be successful is inseparable from the exquisite and delicate shape of the Soviet-style furniture and the fine and fine craftsmanship. In the famous red sandalwood pavilion, the Su-style furniture of the lobular rosewood is the most popular. Next year, Mingjia Hongmu will hold the exhibition of Su-style masterpieces. In terms of production technology, the fine craftsmanship of Su-style furniture, such as various enamel structures, will be applied to other genres. At the same time, in the traditional Soviet furniture, the style of Cantonese and Beijing furniture is appropriately added to suit the aesthetic habits of Beijing consumers.

Zhang Zhengji mentioned that in March next year, Mingjia will cooperate with many experts to discuss the implementation of the new national standard of mahogany. "Now the market is mixed in the mahogany market. Some merchants use fake materials to deceive consumers. Some merchants deliberately speculate on the price of products with poor quality. The emergence of the new national standard of mahogany is conducive to raising the industry norms, and Mingjia attaches great importance to this. Integrity is the foundation of the company's survival. In the next few years, we will be squeezed into the first-line brand of Beijing mahogany furniture through honest service and exquisite products."

â–  Question and answer

Work hard to study consumer demand

Beijing News: What is your happiest thing this year?

Zhang Zhengji (Chairman of Jiangsu Mingjia Enterprise): Mingjia Hongmu has established a brand in the Beijing market in the past year. I am very pleased with the good reputation. In addition, the operation of the whole company this year is also good, and by the end of the year our turnover is expected to break through 200 million yuan.

Beijing News: Do you think that in the current market situation, how can the Ming and Qing furniture culture be passed down?

Zhang Zhengji: Culture is based on human beings. If someone uses it, it will produce culture. Only through improvement and progress, Ming and Qing furniture will be reborn and passed down, such as innovation in materials and form. As the post-80s gradually become the new market consumer, how to seize their interest is the key. Companies should work hard to study consumer demand so that new products can be created and new Ming and Qing furniture can be created.

Beijing News: What do you think is the benchmark?

Zhang Zhengji: I think Yuan Henry and Xuanming are both benchmark enterprises. On the one hand, they do a good job in business, on the other hand, they insist on cultural inheritance and have their own characteristics. Mingjia also hopes to become such a company through hard work.

Beijing News: What do you think of the macroeconomic situation next year?

Zhang Zhengji: I personally feel that the current market is not the coldest. In the first half of next year, perhaps the most difficult time for companies to do, the market recovery will take some time. From June to August next year, there may be some improvement, but the process is also very painful. It is time to test the market and corporate strength.