As spring begins to warm up, the atmosphere of outdoor activities and flower viewing is becoming more lively. The economic trend of "warm spring" has started to take shape. On April 13, 2015, at 9:01 AM, reports highlighted how the increasing temperatures have encouraged people to step outside and enjoy nature.
With the arrival of spring, greenery and blossoms are spreading across the province, drawing more tourists out for scenic views and weekend getaways. This surge in outdoor activity has led to a growing demand for related products, such as camping gear, picnic supplies, and sports equipment. As a result, the "warm spring economy" is gaining momentum.
Recently, reporters visited several shopping centers and supermarkets in Shenyang and noticed that many stores have created dedicated outdoor product sections. They are offering discounts on items like jackets, barbecue sets, tents, and picnic mats, which have attracted a lot of customers. These products are not just popular among seasoned adventurers but also among families looking for affordable and practical options for their spring outings.
Mr. Liu, a local resident from Shenyang, is planning a family picnic on Qipanshan this weekend. It's his first time organizing a spring trip since the birth of his son. To prepare, he and his partner shopped at multiple stores, spending over 3,000 yuan on essentials like spring jackets, tents, grills, and kites.
At Metro Supermarket’s Minnan branch, the entrance features a special outdoor section with tents, fishing gear, bicycles, and barbecues prominently displayed. According to the staff, foot traffic has increased significantly as more people plan to go outdoors. Many choose to cycle, fish, or fly kites, and the sales of these items have been strong. This is the peak season for outdoor goods, with a noticeable rise in sales compared to previous months.
Online, the demand for outdoor products is even higher. A search for "outdoor supplies" on Taobao returned over 77,800 results, with some best-selling grills selling more than 10,000 units per month.
But is more expensive always better? According to a representative from Decathlon, a major sports retailer, there has been a significant increase in customers seeking outdoor gear. From tents to grills and sunscreens, people are buying more to ensure a comfortable trip. However, the key is not to overspend or overpack. Too much gear can be cumbersome and negatively impact the overall experience.
Outdoor activities are generally divided into three categories: casual, professional, and hybrid. Casual trips involve friends or family and require basic items like jackets and tents. Professional activities, such as mountain climbing, demand high-quality, specialized equipment. Then there's the middle ground—weekend adventures like rock climbing, where the gear needs to be both functional and reliable without being overly complex.
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