Excursions outdoors urges the “warm spring” economy

With the arrival of spring, the weather has become warmer and sunnier, encouraging more people to go outdoors and enjoy the blooming flowers. This seasonal trend has sparked a growing interest in outdoor activities, leading to a surge in demand for related products. According to an economic report dated April 13, 2015, the "warm spring" season is bringing new opportunities to the outdoor industry. In Shenyang, many shopping malls and supermarkets have noticed a significant increase in customer traffic as more people prepare for weekend trips. Stores like Metro Supermarket have set up dedicated outdoor product sections, featuring items such as tents, barbecue grills, picnic mats, and bicycles. These products are not only on display but also heavily promoted with discounts, drawing in a lot of shoppers looking to equip themselves for spring outings. Mr. Liu, a local resident, recently planned a family picnic at Qipanshan, marking his first spring trip since his son was born. To ensure a comfortable experience, he and his partner spent over 3,000 yuan on essential items like jackets, tents, grills, and kites. He said that being well-prepared made the planning process more enjoyable and less stressful. At the Metro Supermarket Minnan branch, the entrance area has been transformed into an outdoor product hub, with tents, fishing gear, and bikes prominently displayed. Store staff noted that sales have picked up significantly, especially for items like bicycles and kites. Many customers are planning day trips or weekend excursions, contributing to a steady rise in product turnover. Online platforms have also seen a boom in outdoor product sales. A quick search on Taobao for "outdoor supplies" returned over 77,800 results, with some best-selling items, like portable grills, selling over 10,000 units per month. But is it necessary to spend a lot on high-end gear? According to a representative from Decathlon, while there's an increase in customers seeking outdoor equipment, it’s not always about buying the most expensive items. The key is choosing what suits your needs. Overbuying can be costly and inconvenient, potentially ruining the travel experience. Outdoor activities typically fall into three categories: casual, professional, and intermediate. For casual trips with friends or family, basic gear like jackets and tents is sufficient. Professional activities, such as mountain climbing, require specialized and high-quality equipment. Intermediate activities, like weekend rock climbing, call for a balance between comfort and performance. As spring continues to unfold, the demand for outdoor products is expected to keep rising, reflecting a growing culture of enjoying nature and staying active during the warmer months.

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