[ Chinese wardrobe net ] From the actual situation of Fendi home enterprise itself, the design concept and service quality, production and management strength of the whole wardrobe are very high. Its specialization and after-sales service, only the big brands have the strength to support. Judging from the development of China's overall wardrobe industry, a handful of brands support the development of the entire industry, which undoubtedly brings significant pressure on China's overall wardrobe. In the case of small and medium-sized brands falling behind, the integration of the overall wardrobe market is also It is inevitable. The reform and innovation of small and medium-sized enterprises and the establishment of independent brands have become necessary conditions for their continued survival.
The uniqueness and innovation of the product lies in whether it is the key for Fendi Home to discover things that others have never thought of and have not done in assimilated products. The whole wardrobe industry has fallen into a strange circle of imaginary imitation. If you make something special, then I will follow the imitation, and the domestic first is copied from Europe and America. In the long run, why should you stand on the ground?
The overall wardrobe enterprise should be specialized and integrated, and integrate the industrial chain to reduce costs. Although facing rising costs, wardrobe enterprises should reduce production costs and transaction costs through resource integration and optimization, and rational allocation, and enhance their ability to resist risks. From raw materials to finished products, to logistics, sales and after-sales, every step must be cost-effective. In the fierce environment of homogenization competition, Fendi Home is not considering what means to seize the existing market share, but to think about how to integrate the advantages of resources to achieve breakthroughs, to seek new profit growth points.
Relying on the company to build core products and services. The first thing a company provides to its customers is the product followed by the service. The overall development of the wardrobe industry is short, and the industry standards are not perfect. This has resulted in a mix of wardrobe brands on the market. To build their own core competitiveness, enterprises must start with product quality and maintain good product quality. In order to have a good reputation. Followed by the service, the whole wardrobe belongs to the custom furniture, taking into account the customer's individual requirements and the integrity of the entire home decoration, which requires the company to go from the customer to the exhibition hall until the end of the installation, and the future maintenance To serve in place.
Focus on the market and cultivate the core strengths of the brand. Brands are the key to winning customer loyalty and corporate long-term survival and growth. Through continuous publicity and promotion activities, the brand's reputation and popularity will be spread to form the core competitiveness of the company's brand. Brand is the decisive factor that can stand firm in the market and stand alone. Of course, the brand is built on the quality and service of the company. Brand promotion has gone out, and the quality and service of the products have not caught up, which can only be counterproductive.
Compared with fast-moving consumer goods, IT and other industries, the overall wardrobe industry is still in the initial stage of development, which has created a good brand building environment for enterprises. In the industry, there are many brands and the concentration is very low. Whoever is the first to be accepted by consumers will not be able to surpass the advantages. Looking at world-renowned brands, it is not difficult to see that each brand has its own unique story and has its own brand appeal, so as to attract the corresponding audience and become the leader of all. Fendi Home is also working hard to improve itself, let the consumers understand Fendi, recognize Fendi, and finally fall in love with Fendi.
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