Interview with Mr. Massimo, General Manager of Swiss Parco

Switzerland, as the world's "evilest" financial capitalist country, is recognized as one of the richest countries in the world, and it can be described in terms of wealth. Switzerland is a highly developed capitalist country, and it is also one of the countries in the world with the highest standards of living, the most stable society, the most developed economy, and the happiest and happiest. Switzerland is world-famous for its watches. It forms a watchmaking holy site under the leadership of Geneva and the Lara Valley. The world's highest level watch exhibitions are held in Switzerland. Switzerland is a major industry with watches and clocks. The Swiss are immersed in the culture of clocks and watches. Values ​​and ideas of life are mirrored by watchmakers. Every nation in every country has its own personality due to many factors such as history, geography, language and culture. Switzerland's mountains and its special historical and cultural backgrounds have developed the Swiss's diligent, honest, punctual, thrifty, and well-behaved character. In the 2016 referendum, 76.9% of Swiss nationals refused to work for nothing. In 2016, a referendum was held in Switzerland on the content that the Swiss people did not work, and that they were able to obtain a salary of 2,500 Swiss francs (about 16,800 yuan) per month. The result was 76.9% of opposition from Swiss nationals. In Switzerland "you are very diligent" is the best compliment to others. In the company, not only do people who work for people work diligently, even the company's managers, CEOs must also be intimate. Can save the province, can buckle The Swiss are pursuing thrift, and those who can save will never want to spend more. In Switzerland, people are more willing to spend money on tourism, fitness, watching operas and visiting museums. They are more casual in eating, drinking and dressing. Whether at home or in the restaurant, the Swiss will eat all the food in the plate and never waste it. Low profile is also a major feature of the Swiss. In Switzerland, don't look down on the streets of those young people who wear T-shirts, jeans, carrying backpacks, or those old-looking old-looking people who don’t look very much at all. It’s likely that they’re millions or billions. Rich man. It's just that they look plain and casual on the outside. Many Swiss people admire is a simple, natural life. Swiss people advocating simplicity, richer and more low-key In Switzerland, the famous car will make people feel that there is a suspicion to show off their wealth. It is to be ridiculed by neighbours and communities. This is really different from China. We must know that all wealthy people in China who have a bit of deposit like to enjoy life. It is hard to imagine what kind of scenes they are trying to squeeze public transportation when they are famous cars, wear famous clothes, and use famous brands. Not only that, the Chinese people mostly want to open luxury cars when they have money, and it is also a lot of Chinese local tyrants to love doing things on the Internet. They are beautiful: they have money, they are wayward! However, the Swiss people tend to be involuntary. The more rich and low-key, the luxury cars that are eagerly acclaimed in China are lacklustre in Switzerland. The wealthy people who don't have luxury cars are probably the only ones in Switzerland. For many years, it has been precisely because of their diligence, thrift, and good faith that the Swiss have built such an orderly, prosperous, rich country. Swiss Watchmakers: Mr. Massimo, General Manager, Parkway Brands Mr.Massimo is a native of Switzerland who is 50 years old. In his talks, he shows pragmatic, dedicated, diligent, and innovative work concepts from time to time. He is deeply immersed in the watch culture and has influenced him from birth to now. He loves watches and watches, and he has more than 50 watches. He said that he is chasing watches in his life. The family of MMr.assimo is also engaged in the work of watches and clocks. Watches are not only a luxury fortune but also an emotional bond for the family. As a result, he devoted himself to the development of watches and clocks. He has been working in the watch industry for 20 years. He has very rich experience in operating watch brands. He has helped the rise of various niche brands in Switzerland, from unknown to unknown, from the point of sale in Europe to the global sales network. . In 2017, Mr.Massimo took over the Swiss family business brand, Paco, to inject new blood and vitality into the brand. This independent watchmaking brand, known for its high Dingxiang art, under his management, the brand market moves more frequently. With a high profile, the brand has started a new chapter! From left to right are: Mr. Massimo, General Manager of Paco, Mr. Bo Zhidong, Consul General of Switzerland in Guangzhou, Mr. Frank, the second-generation inheritor of Paco, Ms. Cao Xiuqin, the national first-level actor, Mr. Wu Jiahui, the Guangzhou singer, and Guangdong TV. Mrs. Huang Yanyan In November 2017, Parker Gao hand in hand with Tencent and JD.com held a new product launch event “Crossing Space Time, Interstellar Reproduction” at the 10,000 Watch Global Watch Experience Center in Guangzhou. The event was sponsored by the Bogao brand and Tencent and JD.com jointly organized the event. Both Wanbiao Mall and Jingdong Mall will be the launch platform for Baigao New Products in mainland China. Paco entered the Chinese market in 2014 and has received attention from people of all circles. The conference attracted many guests and media from the political, business and art circles. At the new product launch event, Mr. Massimo, General Manager of Paco, like a Chinese master, always kept a smile and graciously entertained the guests. He took photos with guests and exchanged new products. After the conference was over, he changed into plainclothes and accepted an exclusive interview with the million watch world. What are the main features of Bogao's new series? The Paco brand is a combination of Italian art and Swiss traditional watchmaking. The genesis of the Genesis series launched in 2017 is: Continuation of the Swiss watch aesthetic - classic and elegant design concept, and into the design of the dial with a contemporary art form, is a very unique aesthetic value. Which series of Paco is more popular with Chinese consumers? Paco entered the Chinese market for only a short period of four years. From this four-year data analysis, the Dreamer series - GENTLEMAN watch (Berco's entry money) is the most favored. However, we also began to notice that with the increasing popularity of Paco in Chinese consumers, consumers are no longer limited to selecting the gentleman series. For example, Paco's aesthetic series and dreamer series have gradually become popular. What do you think of the Chinese people's buying methods, tastes and preferences? Chinese consumers like simple and classic designs, focus on quality and after-sales service, and pay attention to brand awareness. How do you think about the Chinese market? China is Paco's important market. When we discuss new products with designers and watchmakers, we must ensure that some of the specific watches meet the needs and preferences of Chinese consumers. As the new Genesis series released this time, in the next 2018, we will launch a moon phase table model, Chinese consumers like the moon phase function. Paco is famous for his ambiguity. Will the 2018 new product make other enamel watches? Of course, we are now in the preparatory stage and the Basel Watch Fair will be launched in 2018. Stay tuned. Nowadays, many brands will cater to young people in promotion. What are Parkford's plans for attracting young users? Young groups are an important focus of our brand strategy. How to develop young users? First of all, we have always forgotten our hearts and reminded ourselves of the core values ​​of Parker. Nowadays, we are also developing and producing products that meet the needs of young users. At the same time, we emphasize the core value of Paco and the traditional watchmaking technology. This naturally attracts young users who also pursue professionalism, taste and quality. On the other hand, in terms of interacting with young users, we will strengthen the promotion of social media so that more young users will understand the quality pursuit of Parker's Swiss origin. How do you see the development of e-commerce? What does this taste for Bai Gao? E-commerce has indeed become part of our lives. Paco will connect e-commerce in this way so that more consumers are familiar with our brand. On the other hand, we also believe that buying branded watches and enjoying the perfect service under the brand stores online is an irreplaceable experience. What do you expect from Parker after five years? It is hoped that Paco will become a brand of concern and trust in the price field where we are located in many watch brands around the world. Renaissance Dreams of Swiss Watches In 1976, the Italian Mario Boiocchi founded an independent watchmaking brand named “Paul Picot” in Le Noirmont, Jura Valley, a watchmaking site in Switzerland. Founder Mario was a brilliant jeweler and watchmaker when he was young. At the same time, with his natural Italian fashion sense, at the beginning of the creation of Paco, he demanded that all Paco watches must be handmade. He believes that "only by hand-tailoring can we pay attention to every detail." On this basis, Paoga combines the "European aesthetics of the traditional watch + Italian design aesthetics" to create a watch that is made in Switzerland. The classical beauty of traditional watches, but also the exotic beauty from Italy. European royal watch brand Paco operated an independent family-style management. Behind it was a mature watchmaking team with the ability to independently develop movements. It had the top craftsmanship of making Tourbillon, three-question, retrograde, smashing and hollowing, and watch limited edition. Made, rare and precious. In the 90s of last century, at the Monte Carlo Charity Gala in Monaco, Paco gave a special barrel-shaped wrist watch to Monaco King Albert II, who had a deep friendship with the Royal Family of Monaco and had been making wrists for the royal family of Monaco. Table, as long as ten years. This allows Paco to have the honorary title of "European Imperial Watch Brand". Genesis Neptune Genesis Black Hole About Parkour Genesis Series The Paco Genesis series, named after "Cosmic Planet," represents human beings exploring the unknown in endless time and creating more possibilities in the future. Appearance, the use of gradient color aesthetic design, solar radiation from the center to the dial around the sun, the dial under the sun shines, the different colors presented in different perspectives. The dial has five colors: white, silver, ivory, sky blue, smoke black. Behind the unique highlights, there is a bow-shaped auto-bottom on the bottom of the watch, with a special addition to the Christmas tree decoration representing Le Noirmonte, Switzerland, and the logo of the brand Paul Picot, combined with the sophisticated polished mechanical movement Paul Picot 1490 11 1/2 (based on ETA2895-2) build, highly appreciated. Million World Committed to the culture of watches and clocks, keeping a neutral and objective spirit to be a professional watch and watch media Scan the QR code below to enter the mystery channel

Posted on