Lift the fashion industry, people will think of Italy and France; and bring the watch industry, people will first jump out of Switzerland. In recent years, although China's watch industry has formed a number of influential brands, but compared to watchmaking powers such as Switzerland, China's watch brand is still "a long way to go." There are even many people in the industry said that no matter how much the domestic watch made in the process or design breakthrough, there are still many people think that the domestic watch is still unable to compete with the Swiss watch. However, in the recent Shenzhen International Watch and Clock Fair held in China, local manufacturers watch the efforts and progress to show clear. Not only Fiat, the king table, the seagull and other industry "leaders" in the continuous introduction of more design and brand positioning in line with the watch, some just started small brands are also trying to take innovative brand management watches. A person in charge from Tianwang Electronics (Shenzhen) Co., Ltd. told reporters that in recent years, Shenzhen watchmaking enterprises have stepped up their brand building and gradually shifted from a single homogeneous market competition to a focus on brand building and the long-term development of enterprises. From independent innovation to the protection of intellectual property, "domestic watches" are working hard to transform into a "world watch." Big brands need to be persistent Now, "brand", "innovation" has become the development of China's watch industry key words. After years of painstaking efforts, "Made in China" is no longer a piece of paper talk, with "FIYTA", "Sky Watch" and "Seagull" brands such as "China Watch Power" already have an independent technical chain. Each year, these big brands will carefully launch new watches after careful market research. FIYTA Sales Co., Ltd. General Manager Du Xi told reporters that Fiyta is the only one for three years in a row into the Swiss Pavilion Basel Watch Hall 1 Chinese brand, and the world's top watch brands "stand shoulder to shoulder," and Fiyta Basel Watch Fair has been our launch of the most important new platform. He said: "We have been stationed at the Basel-I Pavilion for three years in succession. Not only can we expand more channels for overseas sales, but also mean that many of our products are developed and manufactured, including new product launches, The pace of the reform has basically remained the same. Behind this consensus, it represents that we have had a more timely and comprehensive understanding and response to the trends and competition in the world. Zhu Shunhua, vice chairman of China Watch & Clock Association and executive vice chairman and secretary general of Shenzhen Watch & Clock Industry Association, said at the China Clock & Watch Forum recently that more and more enterprises are now beginning to emphasize brands and technologies. This shows that our watchmakers A consensus has been reached. All successful brands are to be insisted. Zhu Shunhua told reporters that China has nurtured a batch of brand watch enterprises with quite competitive strength. Only by adhering to it can China create a more mature brand. New brand with "innovation" another way Compared to the domestic big brands that have been developed for decades, many emerging brands in our country have gained a place in the market through unique ideas in recent years. At this year's watch show, the Observatory introduced the watch that would kiss: the Cowherd and the Weaver as hour hands and minute hands, and the hour and minute hands would meet with each other at 12 o'clock. After a brief reunion, the hour hand And the minute hand will be quickly separated. Observatory watches the relevant market leader told reporters that as a new brand, the Observatory can not spell the technology and big brands, but also not willing to price war and foundry. Therefore, the new brand wants to occupy the market, can only hold the banner of innovation, in a highly competitive market, "pioneering" a new market. He also told reporters that if this watch can be rewarded, then every year they will launch a "storytelling watch." A came to watch the visit of professional buyers told reporters that this year's watch show some of the brand's design inspiration and development ideas, gave him a lot of inspiration. His factory a few years ago has been doing watchmaking processing foundry. Now he witnessed many new self-owned brands are developing rapidly through innovative business philosophy. These emerging watch companies have won business opportunities in the market. He and several colleagues who came to visit together realized that only through brand-name, innovative thinking can we have more long-term development.