On June 21st, the famous home Expo Park in Houjie Furniture Avenue in Dongguan was grandly opened. The famous home Expo Park has a total area of ​​1.3 million square meters. It is the largest home sales area in China with the largest single exhibition area. Home business flagship stores, new products directly to the store, these are the top benchmark brands in the industry. As the benchmark for Korean furniture, Olympus Furniture has led the Korean culture of the furniture industry into the famous home Expo Park. The latest and most fashionable romantic home living museum of Orlick Furniture was officially opened to the public on this day.
Speaking of Korean culture, it is hard not to be reminded of a recent Korean TV series "You from the Stars", completely ignited! Professor Jeong Hyun-hyun and the Metro became the most popular star idols, and many people are studying the "stars". It will be a fire, and the Korean culture will once again be popular. As always, the "Blue Life and Death Love" and "Da Jang Geum" have set off a wave of Korean waves in China. Nowadays, Korean culture is becoming more and more popular in China. From film to clothing to food, there is a popular Korean fashion. Korean culture has affected many industries and many people's lives, including furniture industry and furniture people.
As early as 2005, the general manager of Alec Furniture, Lin Guorong, had risen in the Korean culture. When he first entered China, he had already caught this trend and opportunity, and pioneered the creation of fashion, romance, freedom, and Gorgeous Korean style furniture.
Anyone who knows Korean furniture knows that the earliest rise of Korean furniture in China was after 2005, and Orlick was the first Chinese brand to make Korean furniture. In 2004, Alec's head office, Dongguan Chuangyu Industrial Co., Ltd. officially cooperated with OLIVE DECO, a well-known Korean furniture and accessories company, and launched the Korean fashion furniture brand “Olek†in 2005. At this point, Olympus Korean furniture Started to enter the Chinese furniture market, and set off a Korean trend in the industry and the market.
After the establishment of the Orlick brand, the innovative Korean style was quickly recognized and loved by dealers and consumers. The market has developed rapidly. The stores in Guangdong, Xi'an and Chengdu have developed rapidly, one or two years. It has grown and developed throughout the country. At this time, it is also the time when Korean culture is the most popular in China. Taking advantage of this opportunity, the Olympic furniture has quickly become famous, and the market has been opened up for greater development.
Later, with more and more latecomers joining, Korean-style furniture has gradually become a market segment, and as the benchmark and originator of Korean furniture, Alec furniture has been imitated, learned and followed by peers. Object, it has always been the direction of Korean furniture. Nowadays, there are many brands that make Korean furniture, and the competition is very fierce. However, from 2005 to now, Alec has not changed its original intention for nearly 10 years, focusing on research and development of Korean furniture, which is in this field. The professionalism and experience of precipitation is its greatest competitive advantage, and it is also the advantage that others are unparalleled and pursued. As General Manager Lin Guorong said: "Our is a concentrated Korean furniture. Its essence is not accumulated overnight. It is not as good as other products. It will not work for a few years. Our products depend on our products. With comprehensive strength, the image of the overall product and word of mouth, consumers talk about the fact that Orlick will think of Korean furniture, which is the influence of our brand."
In addition, in terms of product design and R&D, Alec Furniture has always been at the forefront of leading the Korean style trend in the furniture industry. It combines the control of products with the needs of consumers and the grasp of fashion trends. To achieve a successful set of products for each series of products. This is also related to its precipitation in the Korean field and the importance attached to the design team. It is understood that the design team of Alec furniture participates in the fashion fashion release conference every year, absorbs a lot of fashion design elements, and combines the cultural factors of various countries to comprehensively design and develop. This is also an important reason why Orlick's products have always been able to keep pace with the times.
Today, the opening of the Olympus Furniture Expo Living Hall is a grand display of the Korean lifestyle and the beginning of a higher level.
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