Robe di kappa from the 60's Italian pure fashion sports brand, has changed the traditional concept of a generation of sportswear, as with Kappa belongs to the BN Group of Italy's brother brand will once again attack with a new attitude and perspective The world interprets the meaning beyond the campaign. That is, the philosophical force in exercise. He believes that the movement is no longer a one-sided concern about the body's function. The pursuit of the organic unity of the spiritual field and the body's function is the ultimate goal of "those with connotations." As we all know, RDK and brother brand Kappa both with the same blood, they can not let go. Driven by the blood of Italian Renaissance people, RDK inherits Kappa's unremitting pursuit of freedom and innovation, meanwhile, RDK injects more connotation and belief into its own brand. And Kappa sexy unrestrained football temperament is different, RDK is more low-key introverted, he put more emphasis on the concept of sports connotation of this new field, trying to create a more humane and high-end fashion concept category. Innovation and change In order to fully tap and interpret this "Connotation campaign" brand concept, RDK both in product design or fabric drawing and even store style and brother brand Kappa are very different. RDK insists on the spirit of Italian humanity as a foundation and gives insight into today's fashion and sportsmanship. It integrates "Connotation Movement" into sports products and endeavors to extend the brand's philosophy to something new that others have not touched field. RDK tries to influence people's definition of sports fashion in this way. This is not only limited to material innovation, style change, but also cleverly change the relationship between clothing and wearers, to help people appreciate the quality of clothing, details, fashion and performance, and get more beyond the clothing itself experience. Many Italian apparel companies are convinced that the perfect tailoring is to highlight the advantages of both genders, so they find ways to cover the wearer's body defects through clever cutting techniques. Similarly, for RDK's technical team: clothing is not just an exhibit on a hanger but more needs to be experienced. The typologies that reflect the advantages of the wearer and the fabrics that make the wearer comfortable are the most basic and important aspects of their work. RDK's products place more emphasis on the "implantable" three-dimensional design of its material, silhouette and structure, rather than a flat design. Since 2008, RDK has been engaged in strategic cooperation with UAL (University of the Arts London) to explore the way in which innovative and innovative technologies are embedded in veteran sports brands. From the United Kingdom, the Netherlands, Italy and China, a number of design teams to re-excavate and define the sports and fashion in sportswear in the relationship between the cultural changes in Italy to find the most suitable RDK unique expression.