At present, the most influential, most discussed, the most integrated sports culture brand marketing event, unscrupulous "National Ballon" is none other than it is like a tsunami, with surging trend, the formation of the traditional Chinese brand marketing mode A powerful impact. Professionals think this is a typical sports + entertainment integrated marketing communications events, the entire incident is also in recent years, commercial operations and media hype combined with the more perfect time. In addition, it works closely with the media, terrestrial response and terminal support to break the traditional promotional gifts and discounts and other simple promotions, and truly achieve the transformation from product dumping to brand promotion. Xtep + Ball ceremony: the classic integrated marketing With the development of the entire sports brand maturity, the face of Nike, Li Ning, the impact of professional sports, Xtep another way to create a "fashion sports" brand breakthrough. The brand statement of "Making the Difference" reflects Xtep's emphasis on experiential and non-exercise-oriented sports. The brand positioning in the young consumer groups, and youth consumer price factors are not to the terminal roadshow promotion and media advocacy pace consistent consumer focus to a point, making the business show a model for integrated marketing. Event + big campaign: direct marketing interactive terminal In the age of this brand, sales promotion as a weapon, has long lost its glory, just rely on the terminal + advertising + promotion era has passed. This time, Xtep "National Ceremony" not only continued the wonderful duel of the previous events, but also in Beijing, Xiamen, Wuhan, Changsha, four major cities launched the theme of "ping pong talented" folk selection. Xtep start store registration links, product promotion into one. Attracting more consumers by setting attractive awards and gift support. In this incident, Xtep take full advantage of PR events and media integration. Pre-network momentum, GF BBS, aroused the enthusiasm of Internet users to participate. Since then, Xtep launched a national campaign again in the TV, radio, newspapers and other media, targeted, its significance is to indirectly sell for the brand services. This public relations event, the media momentum, the ground response, terminal support quadrupole interaction of all-round three-dimensional model, so that special steps to achieve the transition from product dumping to brand promotion. Xtep to sports marketing that their position It is reported that, located in the fashion sports brand Xtep, sports marketing and entertainment marketing has a tremendous enthusiasm. In recent years, Xtep has invested a great deal in this area. He has sponsored the WCBA, NBL, CX Extreme Sports Classic and has been the exclusive partner of the 6th China City Amateur Basketball Tournament and the 6th National Games with exclusive sponsorship of the 10th National Games. Recently, Xtep also won 156 million yuan "CCTV 2009-2010 live broadcast sports partners." This time, with the "National Ballroom" cooperation, will further enhance the visibility of Xtep, its brand influence, social effects, commercial effects will reach a new peak.