Customization has become a hot word in the home industry, and the wooden door industry has already launched "custom" signs. Through multi-disciplinary understanding, the important factors that consumers consider when choosing a custom home are price, quality, time cost, and the match between the finished product and the expected. In the fierce competition of the industry, how can custom home furnishing companies play custom?
Customized homes are highly sought after by consumers
In recent years, “customization†has been highly popular for meeting the individual needs of the younger generation, and it has become increasingly popular. Most home furnishing companies closely related to consumer life are optimistic about the prospects of the customized home market. Many people in the industry believe that the era of personalized consumption has become a trend, and the development space is large.
For customization, everyone has different opinions. Some companies start from the product concept and point out that customization is a relatively standardized product. It is a tailor-made personalized product. Some enterprises think from the consumer's point of view that the core of customization is to provide consumers with more value and more choices.
Through the consumer's reflection, as a whole, as consumers, their understanding of "customized home" is very simple and straightforward: tailor-made home products according to their own needs. Especially for the young people after the 80s and 90s, the biggest problem encountered when buying a house is the rational use and layout of the space. Therefore, according to the spatial location of the house and personal aesthetics, custom-made home products that are just right in space, vision and function are meeting their needs.
Home furnishing companies need to control quality, delivery time and product consistency
It has been found that the important factors consumers consider in customizing home choices are price, quality, time cost, and the match between the finished product and the expected product. This requires custom home furnishing companies not only to meet the expectations of the products, but also to maintain operational efficiency and service quality.
A person in charge of a home furnishing company said that the big challenge in the customization process of home furnishing companies is how to control product quality and delivery time. Consumers choose custom home products to a large extent, which is personalized quality products. If the product quality is poor, it is difficult to meet consumer expectations. The delivery date is also related to the company's reputation. If the delivery is good for three months, it is very fatal for some newcomers who want to get married.
In the customization process, how to ensure that the finished product matches the consumer's expectations to the maximum extent possible? At present, custom home furnishing companies often have sufficient communication with consumers before the products are manufactured. Consumers provide needs and ideas. Designers come to the door to measure the size and make plans and provide renderings. After entering the production process after being recognized by the consumers, this will ensure the fit of the customized products and consumers to a certain extent.
All in all, there is still a long way to go before the development of custom homes. The perfect custom home is not only the intention of the company but also the cooperation of consumers. Therefore, if the home furnishing enterprise wants to go further on the road of customization, it is necessary to increase product innovation and design.
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