[Exhibition News] 2015 European Outdoor Show ended in Germany: 2014 China Outdoor Industry Report First

On July 18, 2015, the four-day 22nd European Outdoor Exhibition ended at the Friedrichshafen Exhibition Center in Germany. 21,464 professional visitors from 85 countries visited (2014: 21912), 29 countries 1052 reporters participated in the report. As an epitome and vane of the outdoor market, the European Outdoor Exhibition has established her leadership position in the outdoor industry trade show with the high participation of outdoor industry decision makers.

“As always, this year's European Outdoor Fair once again provided an excellent showcase and opportunity for innovative products and outdoor spirit.” Klaus Wellmann, President of Friedrichshafen GmbH, Germany, said with satisfaction. The European Outdoor Association (EOG) is also very pleased with the success of this year's European Outdoor Show. Mark Held, Secretary-General of EOG, summed up, “Although the current market competition is fierce, this year’s European Outdoor Fair is full of positive energy; exhibitors and professional visitors are vigorously tapping new growth points in the market, keeping up with new market trends and new trends. ."

Stefan Reisinger, general manager of the European outdoor exhibition project, also commented optimistically: “This year, the European outdoor exhibition show time was advanced from Wednesday to Saturday, highlighting the characteristics of the trade show. The number and quality of professional visitors were very impressive in the first three days of the exhibition. Obviously, the European outdoor expo on Lake Constance is very important to the industry, especially in the face of market challenges.” Rolf Schmid, president of Mammoth, commented: “The four days are really exciting. In the past twelve During the month, the progress of the outdoor industry was even greater than in the past 12 years. In view of these remarkable developments, the outdoor exhibition held in Friedrichshafen provided an ideal place for all outdoor colleagues to Everyone has the opportunity to sit down and discuss suitable development strategies."

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This year, 940 exhibitors from 41 countries presented their latest products and innovative technologies at the show. From waterproof sleeping bags to ultra-light functional clothing, from functional tents to stoves, exhibitors cover virtually every category in the outdoor industry. Surprisingly, this year's professional audience has a higher level of international participation, with a significant increase in the number of visitors from France, the United Kingdom, China and Australia. 1052 reporters from 29 countries attended the conference.

This year, the organizer of the exhibition adjusted its exhibition plan and was welcomed and recognized by exhibitors. Arne Arens, general manager of The North Face American manufacturer, explained: “We have had a very happy time at the show. We are particularly pleased that at the show, we have the opportunity to showcase the new top products. Our The booth has been adjusted to the Rothaus A1, which is a convenient location for customers to seamlessly connect from our main booth to the top of the series product booth.”

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Icebreaker was equally satisfied with being able to participate in the exhibition. Peter Ottervanger, general manager of the European region, said, “This is a particularly exciting exhibition. At the exhibition, we met many major customers and were very friendly with industry colleagues. Deep talks.We were very busy at the show and the show was very successful.We were particularly proud that our Kala Dress won a gold medal, which helped to showcase and promote the technological development of Icebreaker, which is definitely a big part of Icebreaker. achievement."

There are more than 100 conferences and seminars during the show this year, which further explains the importance of the 2015 European Outdoor Show. “These conferences and seminars organized by international experts have become small gatherings for delegates from all sectors of the outdoor industry,” said Dirk Heidrich, project manager of the European Outdoor Show. In addition, the trend release show and kayaking experience have also gone smoothly.

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On the afternoon of the second day of the exhibition, commissioned by the China Outdoor Brand Alliance (COA), General Manager of Nanjing Ningfei Company and Director of Asia Outdoor Exhibition Li Wei released the 2014 China Outdoor Industry Report. The report answers the following questions: What is the size of China's outdoor core market in 2014? Outdoor brand quantity, outdoor product physical store changes? What will happen to the core outdoor market in the next 5-10 years? Following the launch of the European Outdoor Expo site, the industry report will once again explain the industrial data and analysis to the audience at the Asia Outdoor Exhibition in Nanjing from 15:00 to 15:30 on July 23.

According to the on-site professional audience satisfaction survey report, 88% of professional visitors believe that the European outdoor exhibition is very successful, and 88% indicated that they will continue to participate in the next exhibition. For the current economic situation in the outdoor industry, 48% of the audience believe that the industry is in an upward trend, and 39% believe it will maintain stability. On July 13-16, 2016, the 23rd European Outdoor Exhibition will be held in Friedrichshafen, Germany.

For more information and photos, please visit the European Outdoor Expo website:


The above content is reprinted from the official 2015 official partner Asia Outdoor Products Exhibition official website

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