Low-carbon life and furniture "far and near"

When we experienced many problems such as “crisis”, “spraying”, “work shortage”, “brand”, “innovation” and “model” in the furniture industry, we have ushered in a new period of feeling, that is, “low carbon” . In the past event of the furniture industry, thanks to the support and love of many media friends, we have conducted in-depth communication on the brand “Junye Furniture” booth of the famous brand planner Mr. Cao Hongfu. In the conversations of many media, I noticed a new perspective, that is, they have put more energy and topics into the "low carbon life." So we have to think about the relationship between low carbon and furniture.

It’s too early for furniture to talk about low carbon

In fact, since the World Climate Conference in Copenhagen on December 7, 2009, the keyword “low-carbon economy” has penetrated into everyone's heart, and it has also become an important topic for many upper-class living people to discuss after dinner. However, as the furniture industry, since entering December, everyone has almost started to prepare for the March exhibition, and then it is the New Year, inviting customers, setting up booths, arranging exhibition halls, exhibiting, and negotiating. It seems that few people have too many Time to think and pay attention to "low carbon." When the media asked about the impact of my low carbon on the furniture industry, I did not know what it was. Indeed, the senior brand planner, Mr. Cao Hongfu, as a research and researcher in the furniture industry, did not use much energy to think about this topic. Of course, at the exhibition, we also saw some brands playing low-carbon brands. From the perspective of brand operation or marketing, the use of concepts and current affairs is very good, as long as we work closely on social hotspots and make brand communication. Still great. But what I want to say is, what is the nature of low carbon, and there are several companies that can understand deeply that it is too early for the current furniture industry to talk about low carbon.

When I took two sleepless nights with the topic of "low carbon", I realized that the low carbon road of the furniture industry is still far away. The so-called low-carbon economy refers to reducing the consumption of high-carbon energy such as coal and oil and reducing greenhouse gas emissions through various means such as technological innovation, institutional innovation, industrial transformation, and new energy development under the guidance of the concept of sustainable development. A form of economic development that achieves a win-win situation for economic and social development and ecological environmental protection. Low-carbon is a comprehensive manifestation of the utilization of comprehensive energy. The essence of low-carbon economy is energy efficient use, clean energy development, and the pursuit of green GDP. The core is energy technology and emission reduction technology innovation, industrial structure and institutional innovation. A fundamental shift in the concept of human survival and development. From the perspective of human thinking, low carbon is a responsibility to society. Then we look back at the furniture industry, the proportion of responsibilities and interests will be more obvious? As I mentioned in my previous article, the fundamental difference between a businessman and an entrepreneur lies in the business owner's thinking mode of interest and responsibility. As the furniture industry is still mostly in the initial stage of survival or development, the pursuit of interests of enterprises will inevitably outweigh the responsibility, so it is too early to say that furniture is low-carbon.

Furniture is low carbon is imminent

Faced with such a hot topic, perhaps the above analysis is undoubtedly a cold water for the furniture industry or furniture people who are good at conceptual operation. However, for the actual furniture industry, the relationship with low carbon is too much. In the face of the current industrial situation, the branding process has entered the whole, the brand means quality, and it means responsibility. The furniture industry is higher and more Good development, the road to low carbon is imminent. In other words, in the face of the development and changes in the industrial structure, we must find out, down-to-earth, starting from the essence of furniture products, and facing low-carbon life, we still have to do more.

The first is environmental protection, the topic of environmental protection is not unfamiliar in the furniture industry, but how much is really done, why is the "formaldehyde door" frequently staged? Of course, there are also many corporate brands that have done a good job, especially for products that are positioned in the high-end market. For example, Junye Furniture, the main material they use is imported from Russia, and the first-hand environmental performance control is obtained from the source of the raw materials. Furniture products are closely related to people's lives, and efforts to improve the quality of life to ensure the health of home is the fundamental significance of the furniture industry. Therefore, the environmental protection is only done with care, from the selection of raw materials, processing technology improvement, production system management and other aspects, we can say that we have entered the threshold of low-carbon life.

Secondly, energy conservation, another aspect of low carbon is energy conservation. At present, industrial processing and management are relatively coarse, and capacity benefits have yet to be improved. As the first material of the furniture industry is wood, we can only effectively control and save from the continuous development of product style development, process improvement, process management, etc., in order to become the goal of low-carbon life. Taking Junye Furniture as an example, they are one of the drafting units of the wood furniture industry standard. In the whole product development, they obviously feel the rational use of artificial board or plywood on the basis of effective performance of solid wood products. Very good use and energy loss to do the best. In the whole process management, we will effectively play the role of people-oriented corporate culture, so that employees can spontaneously mix and use raw materials. At the same time, Junye Furniture Industry has vigorously promoted the “Double Increase and Double Festival” campaign for many years, so that all employees can build a low-carbon life from the aspects of water saving, power saving, consumption reduction and emission reduction in their lives. Only by breaking down low carbon into the basic norms of daily life and work can we say that we are entering a low-carbon life.

Finally, innovation, we have not stopped calling for innovation in the furniture industry, but more still stay in the innovation of style design, with the further deepening of the low-carbon economy, our furniture industry must innovate through more channels to adapt to the future. Industry - Global Brand Network - Trends in development. For example, raw material innovation, you can try some solid wood and metal, plastic, glass, leather, fiber, and other materials to reduce the harvesting cycle of solid wood materials, expand the green area; process innovation, by upgrading the technical content of processing equipment Improve processing efficiency and per capita output value, thereby reducing production cycle and saving energy consumption; managing innovation, enhancing corporate culture, enhancing worker autonomy, enhancing product culture, enhancing product value, improving channel services, and enhancing customer satisfaction. Improve the sense of pleasure of products in contact with people, and expand the social value of the brand, in order to achieve a low-carbon life goal.

Mr. Cao Hongfu believes that to achieve a low-carbon life is not achieved by one person or one enterprise. Only by thoroughly understanding the meaning and essence of low-carbon can low-carbon grow in the furniture industry. Low-carbon seems to be far away, but it is closely related to life. Low-carbon is not used to show off capital or become the wings of furniture products. We should not attempt to create illusory value or achieve brand legend with low-carbon feelings. Low-carbon is a life attitude, but also a responsibility for life. As long as we do everything in a down-to-earth manner, as long as we shoulder the responsibility and do our best in life, we will become a member of low-carbon benefits. It is believed that the continuous deepening and sublimation of the concept of low-carbon will definitely drive the new development of the furniture industry, and we will work hard together in low-carbon life.

For more information, please stay tuned to http:// Xianghe Furniture City official website

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