Double 11 illustrates why traditional home stores resist Tmall

[Noisy double eleven: home store PK Tmall] In preparation for the double 11, Tmall proposed O2O's new gameplay, with the intention of attracting more users through online and offline cooperation. However, 19 traditional home stores such as Red Star Macalline were boycotted. So Tmall has regressed...why? Look at the big picture, you know!

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