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On November 1st, the first sign of the Yangtze River Culture in China was officially opened in 2013. The first China Microfilming Competition in Zhangjiagang was officially closed. Li Shaohong, Director of the China Film Directors Association, and Liu Yiwei, Deputy Secretary-General of the China Film Directors Association jointly gathered in Zhangjiagang to witness the contest. The awards were born and presented to the winners. At the same time, they also shared their own experiences in the creation of micro-films and their deep understanding of this art form.

Guided Tournament Microfilm Awards Ceremony

Li Shaohong, the president of the China Film Directors Association, and Liu Yiwei, deputy secretary-general of the China Film Directors Association presented the awards to the winners. Liu Yiwei stated frankly that last year’s Yangtze River Culture and Arts Festival, we held a micro video competition in Zhangjiagang, if it was just a chance attempt, This year's micro-film contest is officially set sail. From the use of micro-video recording of the Yangtze River to the use of micro-movies to find cultural symbols of the Yangtze River, this is a more beneficial and innovative attempt. “Looking for the Ten Symbols of the Yangtze River Culture” 2013 China’s first micro-film contest in Zhangjiagang was launched in July. It was divided into the “Language of the Yangtze River - Finding the Ten Symbols of the Yangtze River Culture” and the “Lithography of the Yangtze River - Micro Film Calling Campaign”. "Crossing the Yangtze River - Award-winning Microfilm Exhibition" was conducted in three stages. The contest attracted many professional teams and film lovers from all over the country to sign up. Many creative teams came to Zhangjiagang, Hangzhou, Wuhan, and other cities in the Yangtze River Valley for framing and shooting. The cultural symbols of the Yangtze River such as Jianzhen Dongdu, Heyang Folk Song, Swordfish, West Lake, Porcelain, and Silk were integrated into the film. It can be said that From the perspective of the public, we will interpret the Yangtze River culture and experience the vitality of the Yangtze River culture.

The birth of microfilm awards

The professional group of this micro-film contest was born with 1 best movie, 3 excellent videos, 1 best director, 1 best story, 1 best visual effect, 1 best idea, 1 best performance. One best sound effect. The works from the professional group are well-made and vividly demonstrate the style, culture and style of the Yangtze River Valley through the micro-movie art form. The charisma of the Yangtze River is fully expressed through micro-films. Ye Xiaohu, winner of the award-winning best film "Qin", took the stage to receive the award and expressed his feelings and feelings of acceptance. He expressed deep gratitude for the film art predecessors who have always helped them and provided opportunities for them. In the amateur group's work, the most popular micro-movie was born through online voting.

Microfilms help cities to promote

At present, many domestic tourism cities and tourism companies are keen to use microfilm as an effective carrier for tourism marketing and begin to try microfilm marketing. However, most of them are at the stage of trial and error. Successful microfilms should integrate history and humanities, interpret landscapes from the perspective of humanities, and use lively humanity to express beautiful scenery. The three-dimensional display of the depth of beauty in the Yangtze River Valley through the perspective of microfilms is even more crucial to maximize the humanistic elements, highlight the relationship between people and scenery, people and cities, and construct cultural symbols of the Yangtze River. The cognition. The competition is not only an attempt to promote Zhangjiagang tourism in the form of microfilms, but also through the final collection of outstanding classic works, increasing the height of domestic tourism microfilms and creating a unique mode of operation of the tourism microfilms for the microfilm industry. The development seeks new commercial development models that can be landed, horizontally integrated, and resource integrated.