According to reports, the double eleven is just around the corner, the e-commerce companies are gearing up, ready to send, and some e-commerce started the double eleven fight in advance. Just as the e-commerce advertisements were everywhere, the traditional home store began another battle.
In the past few days, there was a picture on the Internet that was very hot. In this screenshot of WeChat, the home store Red Star Macalline asked the merchant to ban the offline activities of Tmall. The actual home made the same request to the merchants, and officially clarified the confrontation. Some media reporters conducted a survey and found that the home industry has become the main force against Tmall. The country’s 19 largest chain or regional hypermarkets signed the “Opinions on Standardizing E-Commerce Workâ€, which clearly stipulates that the store cannot be allowed. Become an offline experience store for e-commerce. However, the current agreement has been revoked.
Compared with the traditional channels, the amount of home sales on Tmall Online is likely to be only a fraction of these hypermarkets. Why is there such a fierce opposition? Some media believe that home stores do not want e-commerce to mess up the rules. The views of netizens seem to confirm the speculation of the media. Some netizens said that the home store said that the e-commerce business is not chaotic because the home store wants to maintain high profits, and consumers have the right to choose. Some netizens also said that e-commerce is a new type of epoch-making business model. Traditional stores and their paintings are firmly established. It is better to work with e-commerce to create a win-win situation.
Of course, the unfair competition of e-commerce needs to be stopped. Faced with the pressure of e-commerce, traditional department store retailing has also touched the network, and grafted e-commerce model to seek transformation. In contrast, the home market is very arrogant, and the industry agreement signed is even more suspected of unfair competition. Zhang Lidong, the special commentator of the Economic Voice and the editor-in-chief of the China Business Times, commented on this.
The e-commerce wars are surging, and the home stores are not idle. However, unlike the active promotion of the department store retail industry, the home industry has now chosen a very passive way of prohibiting merchants from promoting online activities in the store. According to media reports, the home hypermarket also signed an agreement, stating that “the store cannot be disguised as an offline experience place for e-commerce.†“Without the permission of the store, it is not allowed to use the trademarks and trade names of the store to promote. The mobile POS will transfer the business of the store to another transaction." Is this agreement, which prevents the merchant from promoting online activities, is it in compliance with the regulations?
Zhang Lidong: This kind of practice is obviously suspected of unfair competition, but it depends on whether there is such an agreement between the merchant and the store platform. I think there may be another factor. The past control of these platforms is quite strong. It is strong in the dialogue between the two sides. As a result, the manufacturers and the online players in the platform have a so-called "suppression." "".
In the face of the wave of e-commerce, many industries have a headache. Industries that are directly impacted by department store retailing are actively attacking and expanding their online sales capabilities, while home store practices are rarely seen. Why is the home store taking such measures? Is it to ensure that it has high profits?
Zhang Lidong: The original intention is definitely like this. The degree of e-commerce and the degree of electronic sales in home stores are relatively low. Compared with other retailers, the characteristics of the home determine that the way it is purchased requires customers to go to the site to experience the purchase, so a small number of The brand's monopoly in the home market. In addition, the problem of the distribution of interests in home stores and merchants has not been clarified, and this has led to the emergence of such a situation.
As a new sales model, e-commerce has become a trend. I am blindly chasing and blocking, and I can't guarantee my own sales. Moreover, many netizens say that the profit of the home store is very good. For the home industry, it is certainly not good to maintain the status quo, then how to develop? Is it to establish an e-commerce platform, or to graft the existing e-commerce platform into its own business?
Zhang Lidong: The traditional store is a platform. Compared with the platform of the store, it is indeed time for the home manufacturers to change. Because many businesses are on the line and offline, this is the trend of the times. Instead of doing some unnecessary resistance, it is better to take the initiative to meet this change. Home furnishing companies also need to find a new sales platform through other means, such as offline platforms. If the profit is constrained and the business mode is too restrictive, it will gradually turn to the existing and mature platform on the line, so that for the traditional store under the store, there will be pressure to reform or change externally.
The physical store monopolizes resources, how to break the monopoly of this monopoly?
Zhang Lidong: There is only one existing method to change this monopoly. Its so-called resources and advantages lie in the large number of customer traffic and storefront advantages. If there is a change in traffic, such as having a better payment method, many The customers will directly contact the home manufacturers through the emerging e-commerce experience store, which will create a lot of competitive pressure for the traditional stores. Therefore, if the overall business model changes, the advantages of the traditional platform will instantly become a disadvantage, so I think this change is also very fast.
How much will the home store pay in this transformation, and what is the potential for development?
Zhang Lidong: Traditional retail and e-commerce should be integrated sooner or later. Instead of doing unnecessary resistance, it is better to take the initiative. To fight, we must pay the price, and we must be forced to cut the original high profits, entrance fees and other costs, and let the home suppliers. In addition, from the platform, to build your own e-commerce platform, you must invest the necessary resources. The rise in input and cost, the stage it must pass.
Facial Mask,Sheet Face Mask,Collagen Mask,Sleeping Mask
Guangzhou Shiruoni Cosmetics Co., Ltd. , https://www.shiruoni.com