A recent survey conducted by YouGov, a well-known research agency in China, collected responses from 7,076 consumers. Out of these, 4,857 participants mentioned that they are more likely to be attracted to products displayed on shelves and stored in containers, especially when the items include fresh food and fruits and vegetables. The survey also explored consumer preferences between plastic and paper packaging. Among the 4,857 respondents, 68% preferred paper packaging, while 32% opted for plastic.
When asked whether they would choose a product based on its packaging material if both price and quality were equal, 41% of the participants stated they didn’t care about the type of packaging used. Some even admitted they weren’t fully aware of the differences between materials. However, among the remaining 59%, 85% expressed a stronger preference for goods wrapped in paper. This suggests a growing inclination toward eco-friendly and visually appealing options.
The survey was carried out across several European countries, including Belgium, France, Germany, Italy, the Netherlands, Poland, and Spain. These findings align with a similar study conducted in the UK in 2014, where 1,114 consumers were asked which packaging material influenced their purchasing decisions. A staggering 93% of them chose paper packaging as their preferred option. This consistency across different regions highlights a broader trend in consumer behavior.
Industry experts suggest that this data reinforces the idea that corrugated paper packaging is meeting new consumer demands for convenient, attractive, and sustainable packaging solutions. In Europe, paper corrugated packaging remains the top choice for many retailers. The survey results once again confirm that when fresh produce is displayed in either paper or plastic containers, consumers tend to favor the paper-wrapped options. This shift reflects not only environmental awareness but also a desire for more natural and appealing presentation in stores.
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