Trust, trust and rely on. Being a company that can be trusted by customers and employees is a valuable intangible asset. Recently, Forbes selected the 100 most trusted companies in the United States in 2015. Surprisingly, only five medical companies are on the list, and no pharmaceutical company or biotechnology company is on the list.
2015 Forbes America's most trusted 100 listed companies (medical)
Feng Xiaocai once said that "trust, often creates a beautiful realm", this is the case for people to get along with each other, and so is the enterprise to be arrogant. Recently, Forbes selected the 100 most trusted companies in the United States in 2015. Surprisingly, there are only five medical companies on the list, namely Patterson, Life Point Hospital, Atrion, Cowell and Vascular Solutions, none of which is in a pharmaceutical company or biotechnology company. List.
Why is the trust in the pharmaceutical industry worrying?
A few years ago, Dr. Marcia Angell, the former editor of the New England Journal of Medicine, boldly and sharply disclosed the global pharmaceutical industry dominated by European and American pharmaceutical giants in his book The Truth About the Pharmaceutical Industry. Amazing insider, large-scale European and American pharmaceutical companies such as Pfizer, Johnson & Johnson, Merck, Novartis, Roche, AstraZeneca, etc., have become the giant marketing machines by the organization that shoulders the mission of “developing and producing useful drugsâ€. The more people there are, the distrust of pharmaceutical companies.
Centennial enterprise roots - brand trust
As Chinese people pay more attention to health, various devices in the pharmaceutical industry are increasingly favored by consumers. Especially when food safety, health care and other social issues play the hearts of people, health awareness naturally attracts people's attention. China's pharmaceutical industry is a fast-growing sunrise industry, but the entire industry also has uneven product quality, some brands false propaganda, production capacity Problems such as excess have also caused the industry to fall into a crisis of confidence. Without transparency, there is no trust. The pharmaceutical industry wants to win in the competition. Establishing a trustworthy brand is the foundation of a century-old enterprise.
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