Special Printing with Added Value (1)

The printing industry has not formed a printing industry so far, resulting in a lot of problems and inability to escape. So where is the difference between industry and industry?

Agriculture, forestry, fisheries, mining, and the use of raw materials collected by nature to change their physical and chemical properties through technological processes, or groups of processing industries that produce production activities for new goods. This is the industry, based on raw materials. Consider how much raw material is needed to plan how many products will be produced and processed. The pattern of planned economy is this.

According to the needs of the parties to organize and manufacture a considerable amount of goods or products closely related to it. It is the industry that is based on the similarities and differences of the process of producing goods, and it is based on knowledge-intensive and high-processing. It is based on the market demand, and it is arranged strictly according to demand, and the production and sales are ordered. . The mode of market economy is this.

According to the above, it is not difficult to understand the environment in which the printing industry is located today. In the environment of market demand, the mode of thinking has not yet shaken off the planned economy. The obvious sign is that it does not constitute the foundation of the industry.

What kind of attitude should the printing companies, especially state-owned printing companies, face in the market economy? The first thing to consider is to create a mature printing company. The necessary conditions are:

(1) It can not only cope with the changing market environment, but also ensure the scientific management of the production process.
(2) Have a technical environment that meets various needs.
(3) Satisfy the working environment of the employees of the company.
(4) The mechanism for creating orders changed from accepting orders to creating orders.

In addition, labor time is a major factor in the labor environment and is very important. Our printing companies are at a disadvantage in this regard and may wish to compare with other countries.

The printing laborer in the United States has a working time of 1986 hours a year;
The printing laborers in Japan spend 1975 hours a year.
The printing laborer in the United Kingdom has a working period of 1943 hours a year;
The printing laborer in France spends 1680 hours a year;
German printing practitioners have a working time of 1,550 hours a year;
China counted 1778 hours in 254 days x 7 hours.

The length of labor time is related to the length of the delivery period. When the buyer’s market is at the top, this labor time is the cost of competition.

Moreover, the laws of the market economy require companies to convert high-quality products into commodities for sale to the market in order to obtain buyers' approval. This is an obligation of the company and a task. However, the vast majority of printing companies now do not have their own products. The products they produce are delivered to their rooms on schedule and they are busy. They only complete processing. In today's market economic environment, there is no commodity, that is, a company that does not produce commodities. It is naturally more difficult to survive, so how can we invigorate the status of current printing companies?

There are two ways I think of. One is to reform the operating mechanism and the other is to adjust the product structure. The theme that I will talk about today is to look at the future, that is, to expand the field of printing products under the existing production conditions. The process should aim at special printing.

Any item will have the opportunity of devaluation. Knowledge alone will not be devalued, but the best way to increase the value of knowledge is through the means of popular science.

What is science first? To put it bluntly, science popularization is a combination of science and technology and literature and art. “Section” refers to the summarization of the entire natural science system. “Pu” refers to adopting various effective ways to achieve universal goals through various means.

In order to obtain popular science effects, the expression of language is very important. It is different from popular reading, so long as the technology is easy to understand, popular science books need to be expressed in a unique popular language, that is, to use a language that is close to life. People can easily learn to absorb, become their own knowledge, or become narration statements that tell people again.

Before concretely describing the case of special printing, let us talk about the concept of special printing. As the name implies, special printing is not the same as ordinary printing:

First, the substrates are far beyond the scope of the paper. For example, tin, glass, cardboard, wood, ceramics, and glass can all be used as printing materials.

Second, it has a variety of printing methods. Some require pressure, while others do not require pressure.
Third, many of its platemaking processes rely on specialized hand-crafted techniques, and plates are often not made of metal.

Fourth, its greatest feature is that unlike ordinary printed newspapers, it must be printed on a flat paper surface, it can be printed on a curved surface, it can be printed on a spherical surface, and it can be printed on a large area or on a transistor. Printed on a small round surface.

In view of the above, ordinary printing plus special printing functions constitute the industrial characteristics of modern printing. It can be said that it is now possible to print or image on all objects including water and air.

Japan has one of the largest printing companies and is the largest printing company in the world. It is called Dainippon Printing Co., Ltd. The average output value of its workers is 100 million yen, but 35% of the company's total output is from special printing.

Japan’s second largest printing company is called Toppan Printing Co., Ltd. Its three-dimensional printing image is thin and soft, and the images are still dynamic. It is said that light is a picture that earns US$1 million.

Japan's third-largest printing company is called a co-printing company, and there are more than 20 kinds of products produced using special printing methods.

There are about 65 kinds of special printing methods. I once introduced more than 40 kinds in the 154th Hong Kong Graphic Arts Monthly (November 1996), and I recently introduced the trend of special printing in the 217th and 218th issues of the monthly magazine. for reference. Here are some examples of specific applications. (to be continued)